Learn what transactional emails are, why they matter, and how to make your transactional emails work harder.
You’ll Learn
- What transactional emails are and why they’re so important
- The difference between transactional and marketing emails
- Examples of transactional emails that keep customers coming back
- The essential elements of the best transactional emails
Resources Mentioned in This Episode
Meet your hosts

Vira Sadlak
Podcast host, marketer, traveller and a life lover from Vancouver, Canada
When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.
Alternatively, try her email at vi**@*****um.com, and she’ll probably shoot you back a list of her favorite cat videos.

Andriy Boychuk
Andriy is an Email Marketing Consultant and CEO of Flowium
According to LinkedIn, Andriy is a Top Email Marketing Voice. He authored the Klaviyo Master course to help business owners grow their email subscribers list and figure out the technicalities behind this software.
He’s an avid reader devoted to his two beautiful daughters and loving wife.
