2 min read

#16. How To Choose The Right Tech Stack For Your Online Store

Written by Team Flowium
2 min read

Tune in for brand spotlight with Dale Slear, a co-CEO at Wine Awesomeness, to learn about how their company manages sending 24 mln emails a month, plus a handful of expert tips on the technical side of email marketing.

About today’s guest 

Dale Slear is the co-founder and co-CEO of Wine Awesomeness. Dale is “the infinite brain” behind the operation and a tech pro at Wine Awesomeness. He develops all the APIs, figures out the coding and sometimes even shares tips with our Klaviyo Team at Flowium on how to improve certain processes. 

You’ll learn

  • How to decide which ESP is best for your eCommerce store and your subscribers?

  • How to build a killer email list even if you start with Mailchimp?

  • How to decide between Magento and Shopify?

  • When should I send my campaigns?

Some of the questions we ask:

  • Why Magento and not Shopify? How has Magento helped you achieve the goals you were looking to attain?
  • How do you decide which ESP is best for you as a growing company and your subscriber list is growing?
  • How has Wine Awesomeness been utilizing different ESPs for different parts of the business?



Meet your hosts

Vira Sadlak​

Vira Sadlak​

Podcast host, marketer, traveller and a life lover from Vancouver, Canada

When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.

Alternatively, try her email at vira@flowium.com, and she’ll probably shoot you back a list of her favorite cat videos.

Alissa Horta

Alissa Horta​

Alissa is an email marketer that is passionate about relevance!

Her main goal with all clients is to create a strategy and campaigns that are unique to the customer-base. Her favorite part of her role as an account manager with Flowium is to meet with her clients as she loves people. She lives with her husband and growing family in Boca Raton, FL.

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