Podcast
1 min read

#6. 3 Easy Ways To Build A Massive Email List

Written by Vira and Alissa
Podcast
1 min read
iTunesSpotifyPodchaserPodcast AddictDeezerListen NotesRSS
Everyone knows – the money’s in the list. Having a viable email list is still the best way to nurture leads, bring customers back to your website, and market your products efficiently. But the question is, how do you build one? In this episode, our amazing hosts Alissa and Vira are sharing the 3 tried and true tactics to help you build a killer email list and increase your email marketing ROI. Listen here or tune in on Apple Podcasts and other platforms. Want us to answer your question on the podcast? Send it to flowium.com/ask

You’ll learn

  • How to collect email addresses from customers making a purchase
  • The passive list building method
  • How to gamify the entire subscription process and collect email addresses to your mailing list

Resources

Vira: Hi, everyone. Hi, people of email marketing, eCommerce enthusiasts, and email nerds. Today, we'll be talking about three easy ways to build a massive email list.

Alissa: Welcome to Email Einstein, a podcast by Flowium. It's time to start honing your inner marketing Einstein. Tune in for the data-driven tips that'll make you a marketing genius. Here, you'll find email marketing formulas and tips straight from the brilliant mad scientists at Flowium. It's time for your emails to start earning more money, it's time to unleash your Einstein.

Alissa: Hey there, everyone, Alissa and Vira here. We are two email marketers at an email marketing agency called Flowium. We are so passionate about email marketing, and because we love what we do, we want to share our insights with you. Flowium is one of the fastest growing email marketing agencies in the world. We specialize in providing a premium, full service e-commerce email marketing experience for all of our clients. Our service is tailored specifically for your business and is designed to have help increase your online retail revenue by 20 to 50%. We deliver the right message to the right person at the right moment, and that's what we're all about here.

Alissa: Our quick tip of the day, before we get started on today's episode, is A/B test your opt-in forms. This is a really cool one, because it has a lot to do with what will be talking about today. Signup forms are one of the most important tools for acquiring customers, but how do you know if your signup form is the best that you can create for your brand? A/B testing signup forms allows you to test different elements of your signup form to ensure that it resonates well with your viewers.

Alissa: You can test so many different things with your signup forms, but here are some ideas that we typically recommend. You can test the colors of your CTA buttons, the copy that you use on your forms, the timing of the forms, so sometimes you can test five seconds for the popup to appear versus 15 seconds. You can also test the offer that comes up, so for some audience members you can test 5% of an offer versus 10 or 15%. You can play around with that. You can also test the page that your popup form appears on.

Alissa: Just as a note to remember, the longer you leave your test running for the more statistically significant your results will be. This is a brand new feature that's available to Klaviyo. It's fairly intuitive when it comes to picking a winner. You can leave your or test running for three months and then what you can do is you can just go into your A/B test and then just simply select Choose Winner and then Klaviyo will show you who your winner is, which version of the test your winner is. It's really cool. It's definitely a feature that we would recommend using, and it's something that we've started to implement now that it's available in Klaviyo for all our clients.

Alissa: But without further ado, Vira, take us away with what we're going to be talking about today.

Vira: Hey, everyone. Alissa, thank you for talking about this little pro tip here. Yeah, as you mentioned, Klaviyo literally just introduced this feature like maybe a month ago, so it's all very new, but already bringing a lot of revenue to our clients as well.

Vira: Hi everyone. Hi, people of email marketing, eCommerce enthusiasts and email nerds. Today, we'll be talking about the easy ways, actually three easy ways to build a massive email list. Just a quick note, we'll specifically be focusing on tried and true methods. If you just go to Google, you can find a gazillion different ideas, and definitely do that, but we'll be talking about the three ways to build a massive email list that you absolutely need to use. This is your minimum and your mass.

Vira: The popular marketing quote actually says, "The money's in the list." As an email marketer, I cannot agree more. Here's the fun fact. For every $1 you spend on email marketing, you can expect an average return of $42. Isn't it fricking crazy?

Alissa: Jeez.

Vira: Of course, this number will be different maybe from business to business, but that's just a big, big average.

Vira: Okay, fun fact number two. I told you that we are email marketing nerds, so brace yourself. Fun fact number two, capturing a new lead is actually five times more expensive than nurturing one. That's something that everyone is talking about, but that's why it is so important to have this person's email, to be able to communicate to them.

Vira: Fun fact number three, and we do love the facts here, despite of all of the sexy new social medias, TikToks and stuff like that, and new platforms that are coming out, email is still the king of acquiring leads and converting them. In fact, email is 40 times more effective with acquiring new customers than say Facebook or Twitter or Instagram or whatever.

Alissa: Wow.

Vira: With that being said, seller email lists aren't easy to build, and no, purchasing one is not a good idea. I know we had some customers who were like, "Okay, where can I purchase the list?" We're like, "No, you have to work for it." Sit comfy, take your notebook, get a cup of tea, or iced tea, because I don't know where in the world are you, but I'm in Vancouver and it's freaking hot right now. We get like two hot days per year and this is one of them. We'll be talking about three ways to build an email list. By the way, all three of them will be totally legal.

Alissa: Yeah, yeah.

Vira: Let's start. Alissa, let's start from the big one.

Alissa: Okay. The very first cream of the crop, top of the top, number one is to add a popup offer to your website.

Vira: Okay.

Alissa: This one is super loaded and I have tons of information, so like Vira said, please make sure that you have your notebook out because there is a lot of info here. When we say add a popup offer to your website, what do we mean by this? Well, there are a couple of versions that we, at Flowium, like to work with and we typically recommend our clients to use when it comes to collecting emails after someone's first visit to your website.

Alissa: The first that we always recommend is a homepage popup. This is usually the popup that appears when a person visits your website for the first time. It's usually either time-based or based on how much the visitor scrolls on your website. You have options in Klaviyo where if you scroll 60% down on the homepage, then the popup will appear. It's up to you which approach you want to take, and again, that A/B testing is available for you. We usually do timed popups, but again, you can choose. Then that popup will appear and it either requests the visitor's email or provides an offer in exchange for their email.

Alissa: Now, I know it sounds kind of weird when we say that we just ask for the person's email with no incentive, but honestly, it works. With the right copy, the right timing and the right look of these popups or these forms, they tend to be one of the best and easiest ways to collect new emails from potential customers. The popup is usually something along the lines of, "Hey, like what you see? You'll love what else we can tell you even more," with an empty space for the visitor to plug in their email. It's usually name and email, but sometimes just the email. Then what will happen is they'll get triggered into that pre-purchase series, more often than not.

Alissa: On the flip side of that, you can add an incentive onto your homepage popup that says something like, "For 10% off your first purchase, give us your email and we'll send you a code." Clearly, I'm not a copywriter. I'm just giving you guys a gist of what that would look like and what the tone and language of your popup should be.

Alissa: I would like to point out though, on the incentive side of things, we strongly advise against doing this. The reason for this is because providing an incentive 15 seconds into someone's first visit to your website is honestly like proposing on the first date. You've got to give that person some time to actually learn about you, your brand, what you stand for, and then they can make a decision as to whether they want to go on a second date with you or not. If you just propose, it's kind of like, "Whoa, we just got here. I don't know anything about you, don't throw yourself at me."

Alissa: Because the other thing is it kind of devalues your brand a little bit as well. When you're not making that person work for any perks at all, it also devalues any of your loyal customers in the long term. You're pretty much giving a huge incentive for first-time customers who have done nothing to earn that incentive, and then for your actual loyal customers, you'll almost be forced to or really strongly encouraged to provide an even bigger incentive, which again, it starts to devalue your brand over time as well.

Vira: Actually, a quick note, the strategy that we often use, we usually have two different popups. One will be only for homepage and about us page and our story page and stuff like that and another popup will be for product pages, because you don't want to be giving away the discount right away, just like you mentioned, Alissa. This home page popup, it's more for people to get to know you better, and the exit intent one for the product pages is more for people who are already interested in your product, so they are ready to buy and you just want to give them this little push.

Alissa: Exactly, exactly. Which leads us to the second popup form that we love to use, which is the exit intent popup, as Vira's mentioned. That occurs when a visitor to your website is browsing and they move their mouse off of the browser with the intent to exit or leave your website and then a popup appears. It's kind of like magic, but it's not, it's just really advanced tech.

Alissa: Again, going back to what Vira said, Flowium, we usually set up that exit intent popup to appear a specific product page for our clients, but realistically you can have it set up however you want. We just strongly recommend the product page. The reason for that is because this form appears based on an action the visitor takes and not based on time, which means that the client that's looking at your site or the customer that's looking on your site has worked a little more in order to achieve that incentive.

Alissa: With the exit intent popup, we almost always include an offer. It's, again, a pretty decent offer because this person has actually worked for it, they've shown interest in more than just your homepage and they were actually looking at a product. But you can include an exit intent popup that has no offer at all. Again, this depends on your brand. If you're really trying to stay away from discounts and little incentives like that, then that's something that you can do. It just has to have really great persuasive copy that basically says, "Are you sure you want to go? We were just starting the fun, don't let it end. Put your email here," that kind of thing, because essentially that exit intent popup is trying to catch that customer's intention right before they leave and forget about you forever sort of thing.

Alissa: Just as a note, we usually find that the exit intent popups are extremely successful and lead to triggering the exit intent flow, which follows, and is one of the top three revenue generating flows that we see. If you do have room for the exit intent, we always, always, always suggest it.

Vira: Yeah, and just like you mentioned, Alissa, this popup, it doesn't have to be boring. You can make it fun, you can make it exciting. You can totally even gamify the entire subscription process. Sometimes you just need a little something extra to make your popup pop up basically. Convincing someone to give you their email address during their first visit is easier than convincing them to purchase from you, so that's why you cannot afford not to use this popup.

Vira: One of the apps that actually a lot of our customers are using is called Wheelio, but I know that there are a lot of similar apps like this. The idea here is that instead of a regular popup sign for a newsletter or stuff, visitors will see this little wheel and this wheel will ask them to take a chance and play the game. You basically turn the wheel and then you can either have a discount or a freebie or something like that. This is a fun part of the popups and this thing is awesome. It triggers curiosity, it makes it all engaging and fun. It is a perfect combination of fun and value. It's basically the win-win for everyone, for your visitors and for them getting to enjoy a fun experience, and for you, because you will end up with their email at the end and you'll be able to use it to convert your user in the future.

Vira: With gamified apps like this, you can play a trick on your visitors and completely change their perception of a popup, because as you mentioned, Alissa, there are some people who are annoyed with the popups and stuff like that. That's why you can make it fun, you can make it exciting. It doesn't have to be your standard copy and pouring design, so make the whole experience fun for your customers.

Alissa: Yeah, yeah, for sure. I love those little popups where it's a spin the wheel kind of thing. It's like, "Ooh, what am I going to get today?" kind of thing.

Vira: Actually, one of my customers, he has standard 15% off. Every time a person spins the wheel, everyone gets 15% off. But, I mean, still, it works so much better than the regular popup because it has this little game up to it, you know?

Alissa: Yeah. That's hilarious, actually. It's almost like flipping a double-sided coin, that's really, really funny.

Vira: Pretty much, yeah.

Alissa: The other thing to note, when it comes to using popups as an opt-in method is single versus double opt-in. This just generally applies for all opt-in methods. Single opt-in is when someone puts their email address into, in this example, the popup form and they are automatically added to your subscriber list. Double opt-in is when someone puts their email address into the popup form, again, in this instance, and they are required to authorize that they've actually opted into this list through a confirmation email that's sent from Klaviyo immediately afterwards.

Alissa: Okay, and Vira, I'd love to hear your take on this too, personally, as a customer, I would never authorize. That second email would almost appear to me as a warning sign, like, "Are you sure you want to opt in?" which would make me second guess my initial decision to opt in, but I've heard two sides to this, where some people love it and some people hate it. Some people love it because they can play safe and they're really nervous about irritating people with their emails so they leave it on. One of the major benefits of actually leaving it on is that you actually have a little more reassurance that your email list, as it grows, is cleaner and more engaged.

Vira: In a way it's like a filter, a filter for their good leads.

Alissa: Right, right, exactly. I think it's great, but I think you regularly miss out on people that you could be providing offers to, especially if you're looking to grow your list quickly. The subscription rate when double opt-in is turned on is less than 40%, which is not good at all, because people forget, people get discouraged, people are like, "Yeah, no thank you," or sometimes that second email goes into spam for whatever reason. I know, at Flowium, we typically turn it off for our clients, but my thinking is turn it off if you want to grow your list quickly. Then if your list is already huge full of spammers, bouncers, unengaged subscribers, this is a tool that could work to your advantage if you're more of a longstanding business. But I don't know if you have any more insight on that, Vira. It's something that I'm kind of on the fence about.

Vira: Yeah, yeah. That's how I feel about the double opt-in. As a user, maybe it's a good thing. As a marketer or a business owner, I would go for the regular opt-in method. But again, it depends totally on your overall strategy, on your business goals and stuff like that. I know that for some high-end brands, they prefer to have this as a filter, just to have the top, top high-quality leads on their email. But again, it depends on your goals.

Vira: The second big opt-in methods that we are using almost all the time, I don't know about your clients, Alissa, but all of my clients have this little opt-in method, second big way to build your email list is to use an email signup forms in your website navigation or in the footer, this method is very tried and true, and most of our clients, as I mentioned, have this form at the very bottom of their website in the footer, where you can actually leave your email and subscribe for the newsletter or something.

Vira: You can consider this your passive list building methods because you literally don't need to do anything to make people sign up for your list. There is no popup, there's no wheel or anything. In a way, footer is your filter for the loyal fans and people who are really interested in your products, because I mean, how often do you scroll to the very bottom of the website to request some information from the brand. The footer is for your hardcore loyal fans, and that's why I love the leads that are coming from the footer. Well, it depends on the brand strategy, but we usually send them to the welcome flow so they can get to know you and your brand even better.

Vira: These customers are engaged, they want to hear from you, so you want to ask them for action right away. That's exactly why we love having this sign up forms in the footer. You are not jumping in front of the visitors, you're not annoying them. You're just providing a simple, clean, easy to find form for visitors to discover if they want to subscribe. This is less aggressive, but I feel like it is still very, very effective.

Vira: Unlike popups, that usually have different conditions, and as you've mentioned, Alissa, any visitor on the page is able to scroll down and subscribe. With popups, it's a bit different. Of course, you can have the popup every time the customer go to your website, but oh my God, it will be annoying. But most of the time we have some kind of condition, so show this popup only to the first time visitor or show this popup only every 30 or 40 days or whatever. With footer, it's different. Footers don't have any conditions, any visitor or any page is able to scroll down and subscribe. Easy as pie.

Vira: Lastly, footer is the place where people expect to find an email sign signup form. I don't know about you, but 90% of the time when I go to some e-commerce websites, they usually have this little subscribe to our newsletter thing at the very bottom of the website. People expect it from you, so not having it on your website is basically just like losing the lead.

Vira: Now, if you have a content-heavy website, so you have a lot of blogs, videos, YouTube, podcasts, first of all, good for you, SEO is the way to go in 2020, but if you have a content-heavy website, another form that you can use is the form between your blog posts or at the bottom of your blog post. Visitors who read your blog are usually your fans, so they are engaged. They are looking for information, they are looking for entertainment, they are ready to hear from you. The perfect, perfect situation in the perfect world, you would have different kind of signup forms and different categories of the blogs so you can know what your customer want to hear about. That's just a little thing that I've done for some of my clients and it has been working amazingly good because you can create this very segmented and very specific list. These short shareable videos and content with a strong subscribe call to action is also another great way to reach people.

Vira: Whatever you do, if you write blogs great, if you make videos, great, that's awesome, just don't afraid to ask for people's emails. They are ready to give it to you, so just don't miss this opportunity to get their email.

Alissa: Yeah. No, it's so true. One of the things that I love about the footer as well, branching out from what you're are saying, Vira, is that the footer opt-in method is great because there are some people who see a popup and they're like, "Well, now that you've asked for my email, I'm not giving it to you," because they don't want to do what you're telling them to do essentially. But with that footer opt-in method, it's almost like, "Hey, it's available for you if you feel like doing it, so do it if you want to," which I know that that tends to cater to a lot of different customers who are like, "I don't want to be told by a brand what to do," kind of thing.

Vira: Yep, exactly. You're basically targeting two different types of customers, right?

Alissa: Yeah, exactly.

Vira: Yeah.

Alissa: You bring up a really good point when it comes to creating a more defined segment where you could almost split up whoever opts in through the footer who opts in through the popup, where the popup is more for a generic audience, but the footer opt-in, those people you could go into and almost create a super engaged segment where they're really committed because they've basically scrolled through your entire website and they found the most subtle way to opt-in because they actually are interested. That's definitely a cool thought and something that I might start to try with my clients as well.

Vira: My grandma would be on that super engaged list for sure. Every time I post something, she's the first one to comment, like, and share with her 80-year-old friends.

Alissa: I love it.

Vira: She's my only super engaged fan.

Alissa: Yeah, but grandmas are always committed. They're always, always committed to the cause. That's funny.

Vira: You know what, Alissa, it's funny that you mentioned it because my favorite lists to work with are actually Boomers, because they believe you, they're ready to buy from you, they become your loyal fans.

Alissa: Interesting.

Vira: Yeah, I feel like boomers are more responsive maybe because email is their main channel of communication, or email and Facebook. I have like a gazillion social media apps on my phone, so I barely check my email for promotion. Yeah, that's funny that you mention it.

Alissa: That's interesting, that is very interesting. I guess you're right, because a lot of them, if they are involved on social media, they have a really limited idea of how to use it, and so their main focus is always going to be email, which is where you're going to engage and connect with them the most. That's good to know.

Vira: Right.

Alissa: Maybe we should start focusing on some more clients who cater to Boomers, that might-

Vira: Give me all the Boomers, I'm email marketers specializing in this kind of audience.

Alissa: That's so funny.

Vira: I love working with them, honestly. That's the people that I get the most feedback from. You send them the campaign and they're like, "Oh, such a nice campaign," and stuff like that. They are super engaged and I love working with this kind of people.

Alissa: That's really cool. Okay, that's good to know too. If you're a business out there that's catering to boomers, Vira's your girl.

Vira: I am.

Alissa: She'll be more than happy to help you with your email marketing. That's so funny.

Alissa: Okay, so our third way to build a massive email list is to collect email addresses from customers that are making a purchase. For me, personally, this is my favorite way to be build your email list, because it really focuses on nurturing your new and most current customers while also getting even more out of them. As with most brands, part of the purchasing process in the e-commerce world includes inputting your emails so you can get updates on your shipment, track it and know when it's going to be delivered. Obviously, because not everything is Amazon Prime and if it's not going to be here tomorrow, people question if they even want to get it. This is also a really great opportunity to further market and communicate with your actual newest customers and guide them towards their second purchase, because the more someone purchases from you, the more likely they will continue to be a loyal customer. It's just common sense.

Alissa: When a customer makes a purchase, it's best if that purchase triggers the customer into a post-purchase sequence, where a variety of different emails will go out to that subscriber, of course stretched over a long period of time, but these emails usually include anything from a thank you email, an FAQ or what to expect email, a social CTA email that guides that person to stay connected with the brand on social media, along with further offers and recommendations for what they should buy next. Then we usually always incorporate some kind of survey or request for feedback so that your brand can know what to do better for the next time someone makes a purchase.

Alissa: Sometimes the purchase can even trigger a bounce backflow, which we haven't talked about it too, too much and that's something that we can definitely go into detail in a later episode, but a bounce back flow is essentially where a special and extremely time sense of offer is sent to the customer who's just made a purchase to get another purchase added to what they already ordered. For example, if the subscriber buys a pair of jeans from my store, I can send them an email within 15 minutes of their purchase offering them 50% off of a shirt that we highly recommend would look good with their new jeans. This offer only last about 60 minutes for them to take advantage of. More often than not, it provides a really great opportunity to convert that one-time customer into a two-time customer, which increases the likelihood that they'll shop again with us. I know it seems like overkill, but most people will be shocked to know that the best day to get someone to make their second purchase with your business is the same day that they made their first purchase.

Vira: Yeah, I still can't believe this number, but it does work. It's crazy.

Alissa: It's really weird. The first time I think any of us had heard it, we were like, "What?"

Vira: I know, yeah.

Alissa: But when you really look into the studies behind it, you start to understand. It makes the most sense, because that same day, the person is extremely excited about your brand, they're excited about their purchase. If you can give them a really solid recommendation for an add-on, they haven't gone through that buyer's remorse period yet so they're more likely to just go ahead and buy it, versus waiting a couple of days, sending them another offer and then they're like, "Oh, well, I already spent the money. I don't know, is this a good purchase?"

Alissa: That's a lot of what that post sequence does too, is it guides and coaches your new customer through any potential buyer's remorse that they have. It encourages them and lets them know, "Hey, don't worry. You made a great purchase with a great brand. We're here to support you through your buyers remorse and we promise you're going to love what you got." That's a huge way to acquire those emails and get them engaged so now they're consistent subscribers and they're getting your campaigns and things like that. Really, the possibilities are endless with the flows that you can trigger them into. Again, they'll be signed up to receive your weekly campaign so they will be in the know and now you have a new subscriber into your, hopefully growing, massive email lists.

Alissa: One of the other flows that we really love is the win-back series, where if a customer hasn't bought with your store in the last 60 days, this flow gets triggered out to make an incredible offer for the customer. It's usually something along the lines of Hi, we miss you and we miss shopping with you. Here's 20% off your next purchase so we can add some spark into your wardrobe." These offers are time sensitive, so they usually have about 48 hours to take advantage. That email will follow with a reminder again, like I said, if the offer is good for 48 hours, they'll get another email 24 hours later that says, "Hey, don't forget about the 20% off that we gave you." Then about 30 days later, we hit that same customer with an even better incentive, so 25% off or whatever it is, and again, with another reminder email to follow. That's typically what a win back series looks like. Again, it's just so that you can win back that customer so they can continue to purchase with your brand.

Alissa: If you are worried about obtaining all these emails from customers that you don't think will really want stay loyal or engaged, we do have a flow that exists for that too. It's called a sunset flow. It can be created for all your list hygiene purposes. Usually it triggers when a subscriber has not opened, just opened, any of your emails within the last 90 days, which honestly, a lot of people freak out about this and think 90 days is not enough time, but if someone has not opened, just opened, it's not clicking through or buying from an email, it's just opening the email, within the last three months, they are not going to open any emails from you. It's the same when your ex texts you and then texts you again, saying, "I miss you," blah, blah, blah, blah, blah. If you're not replying, you are probably never going to reply. It's the same kind of idea.

Alissa: Usually, the initial email that goes out is something like, "Hey, remember us," that sort of thing. Then we usually send out an offer. It's usually pretty minimal because all we're trying to do is get this person to open one of these emails, just open, not necessarily take advantage of the offer. Then we send an email that's kind of waving a white flag, like, "Hey, we get it. You're not really interested, we'll take you off the list," kind of thing. Again, if they don't open any of those emails, then they go into the unengaged list so we don't send them any more emails, because quite frankly, it's a waste of your time and a waste of your money because you're paying for that subscriber to be on your list.

Alissa: That's kind of what we focus on when it comes to acquiring an email once someone's made a purchase. It just helps you onto that list and there are so many different things that you can do with that now customer who's actually purchased with you. You know that they are engaged because they've bought from you. It is a really solid email to be obtaining.

Alissa: Again, going back to what Vira had mentioned really at the start of the episode is rather than focusing all your time and energy on generating new leads, even though that's important, you also want to make sure that you're spending a ton of time just nurturing the leads that you already have. It's going to cost you a lot less money, it's going to spend less of your time, and you're going to get a lot more out of it because now you're investing in long term loyal customers versus just getting that one-off quick purchase every now and again from a brand new person who's just going to come in and then go out and you'll never hear from them again.

Vira: Just to sum up, you guys, we covered only three tried and true methods here. We didn't want to overwhelm you with a gazillion of different ways to build your email list. The tried and true methods are, again, adding the popup to your website, adding the opt-in form in your footer, and working with the email addresses that you already have from the customers making the purchase. But again, there is so much more that you can be doing. You can be doing social media contests, like Facebook or Instagram contests. They are great for building massive email lists. You can be creating different landing pages for different products. You can be sending your leads from, I don't know, TikTok or whatever. There are a gazillion of different ways you can build the massive email list, but we covered the very, very minimum that you should have on your website.

Vira: Actually, one of the questions that we received from our community, it is very closely related to what we discussed today. By the way, if you want us to answer your questions here in the podcast, make sure to send it to us using the link in the description. We will answer all of your questions at the end of every episode every week.

Vira: Alissa, question to you from one of our subscribers, Marcy. Marcy's asking, "Why are my double opt-in confirmation emails going to spam?" We partially covered the double opt-in forms here in the podcast. What might be the biggest reason?

Alissa: Oh boy. This is a really good question. It's really loaded and there are different reasons why, but we'll just focus on primarily the main one. Your double opt-in confirmation emails might be going into spam if your account's default from address is a free mailbox provider, something like @gmail.com, @yahoo.com, @aol.com, that kind of thing. The reason for that is it just recognizes it as like, "Okay, where the heck is this coming from, and who the heck is this coming from?" Where you really want to be creating some kind of email that's specialized so that your inbox recognizes it as non-spam.

Alissa: In order for you to update that, just make sure you go into your Klaviyo account and change up your contact information and update the default from or reply to address. The thing is, is if you have to use a Gmail, Yahoo, AOL account, you can set up a forwarding address if you don't already have a business email that's associated with your domain. For example, if your default for address is a Gmail address, you can set up an alias to have emails forwarded from your public from address to your personal inbox. There are some workarounds that are available.

Alissa: If for whatever reason this solution does not apply to you, what we typically recommend is Klaviyo support is really handy with understanding these advanced technical issues. Usually what they'll do is if your support agent can't help you right away, they'll ship you off and process your request to their technical advanced team so you will be able to get an answer, but this is the primary reason and the main reason why we see this issue come up.

Alissa: Yeah, make sure that you do your research around this and see why this is happening, because this will cause huge issues when it comes to increasing your email list. If you don't fix this, you're missing out on so many people, and that means so much money.

Vira: You're missing out on pretty much everyone.

Alissa: Yeah, yeah. Make sure that you get this taken care of.

Alissa: Guys, don't forget to subscribe and share this podcast with your friends. If you love it, make sure that you send us your feedback, let us know what you think. Let us know if there's any suggestions that you have about how we should be providing this information into you guys. If you do have more technical questions or want to get involved in an email marketing community that specifically focuses on e-commerce, make sure you join our Facebook group called Klaviyo Community. Everyone's really engaged, really interactive, people ask questions. A lot of people from our team go in there and engage with a lot of the members. It's definitely a great way to get and involved and to get some feedback and insight from other email marketers around.

Vira: Yeah, and if you guys want to get a free consultation from our team, just go to our website to flowium.com/contact and someone will schedule the call with you. If you have any urgent questions that you need answered to, we'll be here for you. Yeah, let's stay connected, let's get in touch. Thanks for listening, and we hope to see you next week.

Alissa: Guys, just as a heads up for next week, because there are so many money making opportunities that are already available to you as an e-commerce business owner, we want to start focusing on how you can generate revenue from areas that may not already exist for you. For next week's episode, we are going to be talking about emails that you'll need to start driving your sales. Definitely make sure that you tune in for next week's episode.

Vira: Yeah, now it's bye. Because I feel like I was like, "Bye, I'm done with you guys."

Alissa: Thank you guys so much and we'll see you next week.

Vira: See you next week, bye.

Alissa: Thanks for listening to Email Einstein. Can you feel that? Your marketing brain just got a little bit bigger. We ask that you please use it wisely. You've got all the theory you need to get out there and start boosting your sales, because great emails equals revenue squared.

Meet your hosts

Vira Sadlak​

Vira Sadlak​

Podcast host, marketer, traveller and a life lover from Vancouver, Canada

When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.

Alternatively, try her email at vira@flowium.com, and she’ll probably shoot you back a list of her favorite cat videos.

Alissa Horta

Alissa Horta​

Alissa is an email marketer that is passionate about relevance!

Her main goal with all clients is to create a strategy and campaigns that are unique to the customer-base. Her favorite part of her role as an account manager with Flowium is to meet with her clients as she loves people. She lives with her husband and growing family in Boca Raton, FL.

Have a question?
Send them our way through the form below and we'll see how we can help.