3 min read

#115. All You Need to Know About RFM Segmentation

Written by Vira Sadlak
3 min read
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This episode is all about RFM segmentation, and how you can utilize it to drive engagement, boost conversions, and encourage your customers to take action. Our featured guest is none other than Flowium’s CEO and Founder, Andriy Boychuk. That means you’re learning from the master!

With Black Friday and Cyber Monday right around the corner, it’s a great time to step up your email marketing strategy. Tune in to this latest episode and our Email Einsteins will show you how.

You’ll learn

  • What is RFM Segmentation? What does it stand for?
  • How to encourage your customers to take action this Black Friday / Cyber Monday
  • How to make the most of your market with foolproof segmentation methods 
  • Use recency, frequency, and AOV to prioritize your customers
  • What tools and processes to use for analyzing data and perfecting your segmentation strategy

Links mentioned in this episode


Meet your host

Vira Sadlak​

Vira Sadlak​

Podcast host, marketer, traveller and a life lover from Vancouver, Canada

When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.

Alternatively, try her email at vira@flowium.com, and she’ll probably shoot you back a list of her favorite cat videos.

Request free email marketing audit from our experts!