Klaviyo Pricing Changes: What Business Owners & Marketers Need to Know
Klaviyo’s new pricing is here—are you ready?
In this episode, we break down the key changes, how they may impact your strategy, and what you need to do to keep your costs optimized.
About Today’s Guest
Bobi Nikolovkski is a top Klaviyo expert with nearly 8 years of email marketing experience. As a key member of Flowium, he’s helped countless brands optimize their email performance and adapt to industry shifts.
You’ll Learn
- How to handle large lists with low engagement
- Klaviyo’s new Automatic Downgrade feature
- Key list-cleaning metrics to watch
- How Klaviyo price increase will affect SMS profiles
- Why you shouldn’t over-invest in your Sunset Flow
- How to clean your list: a step-by-step guide
- Immediate steps to protect your performance
Resources Mentioned in This Episode
Meet your hosts

Vira Sadlak
Podcast host, marketer, traveller and a life lover from Vancouver, Canada
When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.
Alternatively, try her email at vi**@fl*****.com, and she’ll probably shoot you back a list of her favorite cat videos.

Andriy Boychuk
Andriy is an Email Marketing Consultant and CEO of Flowium
According to LinkedIn, Andriy is a Top Email Marketing Voice. He authored the Klaviyo Master course to help business owners grow their email subscribers list and figure out the technicalities behind this software.
He’s an avid reader devoted to his two beautiful daughters and loving wife.
