It may be tempting to just start sending your campaigns. But before jumping in head first, it’s worth taking some time to think about what you really want to achieve with email marketing.
Your goals will define how many campaigns per week you’ll be sending, what flows you’ll have first, how you will segment your list, what content you will be sending, and a lot more.
In this episode of Email Einstein, your hosts Alissa and Vira are sharing practical advice on where to start with email marketing, even if you’re a total beginner.
You’ll learn
- How to perform an email marketing audit and set your goals
- Which email marketing platform is best for your eCommerce business and why
- Essential flows you must set up to make your email marketing work for your business
Resources
Meet your hosts
Vira Sadlak
Podcast host, marketer, traveller and a life lover from Vancouver, Canada
When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.
Alternatively, try her email at vira@flowium.com, and she’ll probably shoot you back a list of her favorite cat videos.
Alissa Horta
Alissa is an email marketer that is passionate about relevance!
Her main goal with all clients is to create a strategy and campaigns that are unique to the customer-base. Her favorite part of her role as an account manager with Flowium is to meet with her clients as she loves people. She lives with her husband and growing family in Boca Raton, FL.
