#76. Creative Email Campaign Ideas for January 2022 | Podcast

Vira: 0:16

Today we will be talking about some fun and creative ideas for your email marketing calendar for January.

Alissa: 0:47

Hello everyone and welcome to another episode of Email Einstein. Vira and Alissa here we are two email marketers at an email marketing agency called Flowium. We are super passionate about email marketing and because we love what we do, we want to share our insights with you. Flowium is one of the fastest growing email marketing agencies in the world. We specialize in providing a premium full service e commerce email marketing experience for all of our clients. Our service is tailored specifically for your business and and is designed to help increase your online retail revenue. We deliver the right message to the right person at the right moment. That’s what we’re all about here at Flowium. And today we have a very fun and special episode in store for you guys. So Vira.

Vira: 1:28

Yeah.

Alissa: 1:28

Take us away.

Vira: 1:29

Yeah, it’s like one of my favorite kinds of episodes when we talk about like creative ideas for campaigns. I’m a campaign fan. I love doing campaigns with our teams and I think you can do like so much with them. So today we will be talking about some fun and creative ideas for your email marketing calendar for January. For better or worse, a good marketing campaign is always in season and here in Flowium we say it constantly. We do believe in delivering the right message to the right person at the right moment and aligning your promotional and content calendars with the things that your customers are actually thinking about or the things that your customers care about. And that’s why we’ve created this library of all of the content ideas throughout the year for all kinds of customers. So if you want to get access to our exclusive content calendars throughout the year, go to flowium.com/calendar and we will give you the access to this huge hub of different content ideas for different days. So like generally speaking, January is known to be one of the slowest month in e commerce industries, except probably if you are in like a health and fitness industry. Those guys, they are seeing some big, bigger sales in January just because everyone is making their health resolutions and stuff. But other niches are not doing as good in January. They are usually it’s like one of the slowest months of the year. Right. People shopped out from their crazy spending in November and December, but because they are like done with shopping doesn’t mean that you can’t actually engage with them in January. So in this episode, we will walk you through some fun holiday and event based email content ideas for January 20, 2022, and we’ll also share some examples of what we’ve done in the past and what like other brands that we love have done in January. So let’s start. Alissa, what are your thoughts about January? Like what you do?

Alissa: 3:34

I love January. It’s the reset and refresh month, right?

Vira: 3:37

Yep.

Alissa: 3:38

So it’s, it’s a really welcome time to reset. And for a lot of you who are big into the New Year’s resolutions, you know what I’m talking about. So both personally and professionally, people use January to reset, refresh, get ready for the year ahead, reset goals of businesses, brands or organizations. And what you can do in January for your campaigns is you can actually share some of these goals with your customers and your audience. If you’re not really on the market for a full reset, but you are planning to refresh your website, your logo, or other branding items, the New Year’s a really good chance for you to actually launch and announce that you have a new look up ahead. It’s kind of like a total makeover, which is cool, right? That’s always fun to do in January, this, especially with the new year and et cetera. So you don’t need to necessarily launch all of your refresh designs all at once. You can kind of tier it out or spread it out across the entire month of January, or if you even wanted to spread it out across the first quarter. So then that way you can kind of continue that trend of resetting, refreshing, et cetera. It also gives you a chance to create a lot more content about the refresh that you’re implementing for your brand. Plus it gives you the time to actually execute everything across your website, social channels and other collateral that you use for marketing. So with that in mind, obviously that can be the theme of what you’re doing for the month of January, et cetera, but in terms of specific dates in January. So obviously January 1st is New Year’s Day, and January 1st starts pretty much the same way every year, which is with a celebration of a new year. This year, maybe in January you can talk about some intentions and goals because really the New year is more about just New Year’s Day. Right. Where most people are typically hungover if you are into drinking. So here are some cool content ideas for that particular email. So what you can do is you can actually send your New Year’s Day email before New Year’s Day so that you can stand out in the customer’s inbox as like a pre party email. So there’s a really cool email actually that we have from Marks and Spencer that covers all of its customer bases, the party people and the homebodies, because it’s a pre party email. So it’s sometimes difficult to pull off an email that has kind of a split personality like this one by Marks and Spencer, but they make it work because they offer stay at homes. Not just a curated product collection, but they also feature, they also include a feature that you can read as you curl up in your comfy clothes. So there’s kind of like a fun, there’s a fun aspect of like, hey, are you going out? And then they kind of give you information about what you should purchase from them. Or hey, are you staying in? Here’s what you should shop if you are planning to stay at home for New Year’s Eve. So that’s good because they kind of give the option for two different types of people. So it’s nice. The other thing that you can do for the new year is just thank your loyal customers. This is something that I actually really like to do with my clients and usually it comes from like the point of view of the CEO. So it’s usually just a really simple thank you email with a happy New Year wish. And that really goes a long way, especially when it comes to engaging with customers or nurturing them. And the other nice thing is it costs virtually nothing to send. It can be plain text if you want it to, but again, it has a really big impact on how your customers perceive you and your brand. And the more personal the better. So again, usually I do it plain text with my clients in mind and it’s usually from the CEO. So it’s usually usually a letter like, hey, we’ve had a really good year. Thank you so much. We’re really excited for the year ahead. We’re grateful that you stuck it out with us, et cetera. So that’s a really nice one. The other one is you can offer a discount or promotional code. So obviously, if you’re one of those brands who likes to use incentives or discounts, around 75% of people actually admit that they source their inboxes to look for discounts. And 93% of online shoppers use these discounts or coupon codes throughout the course of the year. So if you have the margin for it. New Year’s Eve, New Year’s Day is a great time for you to be offering a discount. It’s kind of one of those, like, hey, get ready for the new year. This is also probably very likely if you’re kind of like in the health industry or health and fitness kind of focused, you’re likely to do some of that stuff at the beginning of the year just because it makes the most sense. And the last kind of content email that you can send out is just something that talks about looking forward to the next year. So it’s a nice time for while your customers are kind of starting fresh and rebooting their own lives on New Year’s Day, you can kind of give them an idea of what’s coming in the new year. So you can tell them like, hey, we’re excited. Expecting new products, we’re expecting new offers, we’re expecting new launches. You can also take the time to remind them of your brand’s value proposition. One of the things actually from one of my favorite brands, Andy Swim, they actually just recently, I think earlier this week, they have a lot going on for them, which is awesome. They just launched their first brick and mortar store, but they actually just signed a new collaboration with Jay Z and one of Jay Z’s many investment brands. But basically they’re launching Loungewear now. So at first they were just Swim, and then they launched Intimates and now they’ve launched Loungewear, which is really exciting. But it’s funny because they kind of did that. And in the email it came from Melanie, the co founder of the brand, and she talks a lot about like, what to expect for the next year. So even though we’re not quite at the end of December, beginning of January just yet, it’s nice because we’re already anticipating what’s going to happen with Andy Swim for the year 2022. So you can do this a little bit earlier if you want to as well. But it keeps your customers excited, it keeps them intrigued. There’s a bit of air of mystery, like, ooh, what’s to come. I’m going to stay subscribed, I’m going to keep shopping, I’m going to stay loyal to the brand because I want to know what’s next. So definitely something that you can kind hone into if you’re in like a major stage of transformation within your brand.

Vira: 9:05

So, yeah, I know that’s a good one. That’s a good one for sure. Yeah. I’m kind of excited about them launching the loungewear.

Alissa: 9:11

I know. I saw it already and it’s really, really, really cute.

Vira: 9:15

I know you’re probably, Alissa, you’re probably in that, like, segment of the most freaking engaged customers because you’re like. And clicking on each and every email.

Alissa: 9:25

Opens every email 100 times. And clicks on the email also 100 times.

Vira: 9:29

I know they probably have your picture somewhere in the office, you know, customer email subscriber of the month. It must be that. Yeah, probably. Honestly now. Yeah. Like creating emails around, like, looking forward into a new next year. It’s definitely something you should do. It’s good. And it’s different. Right. Because I feel like a lot of brands are trying to tap into, like a resolution of your target market, which is great. We love it. But doing something different is always a nice thing too. So.

Alissa: 10:26

Yeah.

Vira: 10:26

Let’s talk about the New year new you kind of emails. Alissa, what do you think? Like, what are the top New Year’s resolutions for Americans in 2021? What were the top resolutions? Like, just your. Your guess. Top three.

Alissa: 10:40

Definitely lose weight. I would say definitely. Like, I know this isn’t the most popular thing, but I think also, like, spend less money and then also read more books. I feel like is one too. Or like, drink more water.

Vira: 10:55

Well, actually, you were super close. The number one is exercise more. 44% voted for, like, exercising more. Interesting. Then second most popular res. Resolution for 2021 was actually eating healthier. Losing weight was like, almost there. And you’re right, spending, like, less money was in, like, top five resolutions for the year. But number three was actually spending more time with family and friends. Which I was, which I was very. It was very, like, surprising considering we spent the entire 2020 with our family and friends at home. Right. So that’s, that’s really interesting. But yeah, a lot of brands are actually tapping into a resolution of their. And I really loved what Lenovo, the computer company, did a few years ago. They took that very, like, literal, literal approach, right. This tech store, basically, they know their audience really well. They know that many of their subscribers have vowed to get in, like, better shape to exercise more, eat healthier, be healthier in the new year. So on the New Year’s Day, they launched this promotion promoting their Fitbit. So the, the watch for the exercising. And they did a very generous, like, discount. The 20 off, 20% off or something. The discount was very generous and you could also earn three times the rewards that you would usually get. So this was like A huge success for this brand. This promo as far as I know and this emails show you that you don’t always have to be like witty or fun or something. Sometimes you just need to deliver the right offer in the right time. Get to the point. Offering something like highly relevant to your customer, it can be enough to improve your open rates, to get people to buy, to improve your engagement. So yeah, here’s one of the ideas that you can use in 2022. And if you’re feeling brave, maybe you could even like ask in the email. You can even ask your customers and subscribers and followers what they think you should do as a business. What sort of like resolution you could have as a business in 2022. This can help you align your goals to your customers needs. So this is just like a little cute idea for 2022 but definitely def. Definitely try it. And different angle which I totally, totally loved. And I’m doing it this year with some of my clients is actually New year same you kind of campaigns.

Alissa: 13:23

I love those.

Vira: 13:24

Yeah, I love those because they are different, they are genuine. And a lot of brands encourage their subscribers to start the year with like new new goals, new habits. But some brands are doing the opposite and these campaigns are highly successful too. We think it’s cool, honestly. This community for creators called We Present and they created this really cool email last year. I’m just gonna read it really quickly. Someone smart once said great things come from great vices. So if you’re feeling guilty about not making any New Year’s resolutions or abandoning them already, you are in the right place. Consider this a call to enjoy whatever the dumb. Well, please in 2019 because who knows what great stories it might inspire. I really love that. And the hero image was like hilar. It had like this like little people and with like different bubbles around them. One said like eat more carbs. Another one was like buy and own more crap than like play more bad video games, have dreams, ignore the dog, waste more time. It’s like, it’s very random. But it was like so, so hilarious. I loved it. It was different. So maybe that’s something that you can do as well. Not every brand should tap that new year resolution mode. Maybe you, you can do. You can encourage customer just like to be themselves and like maybe this will inspire some great stories too.

Alissa: 14:55

I love it. It’s very real as well. Which is like I’m so about that.

Vira: 14:59

I was like preparing for this episode and I was like rethinking the calendars that I’ve created for My customers this month, and I already, like, sent them the emails. Hey, what do you think about, like, changing this and that campaigns?

Alissa: 15:10

Yeah, why don’t we just. Just make it messy. Yeah. No, but I like that stuff. It’s a lot more real. And honestly, it captures people’s attention and it engages your customers way more. But as always, a lot of these suggestions that we give, you just have to make sure that they actually match up or align with your brand. So that’s definitely something to think about. Yeah, I love that idea though. So some other monthly observances that you can think about that may actually resonate with your business or your audience. So every month they have like these national or these themes for the entire month. So some of these others that you can think about. National mentoring month, national get organized month. That’s a great one. That’s definitely a resolution for me is getting organized get a balanced life month. That’s also a great resolution. International creativity month. And you can include like cool creativity quotes, different things like that Financial wellness month. Again, that goes back to what people are always looking to do, which is spend less money. National be on purpose month. National clean up your computer month.

Vira: 16:07

Oh, that’s a good one.

Alissa: 16:08

Definitely do with doing that. International brain teaser month. This one would actually be very fun. Fun. You could send out like a brain teaser every week and just. And it would be fun Self love month and then shape up US month. So again, like, what you can do is you don’t need to necessarily talk specifically about, like the theme of the month, but if you wanted to choose how you’re going to kind of shape or alter your content to fit along with a generic theme for the month of January, you can do that. So like, if you’re a company that sells, it’s not socks or mattresses. Sorry, everybody. But if you’re a company that sells, like there’s a shop called the Container Store, for example, very, very popular shop. And they just sell loads of different kinds of containers. And it’s specifically for organizational purposes. So a great thing that they could do for the month of January is National get organized Month. And they could basically feature or spotlight a different collection from all their products that talks about like, hey, this is how you get organized in your kitchen. This is how you get organized in your office. This is how you get organized in your room, like whatever it is, and kind of do a different feature on a weekly basis. Or even if you’re sending like three to four campaigns in a week on a day to day basis. So definitely Something to think about what resonates with your brand. And even if there isn’t necessarily a national whatever month, you can make one up. No one is like going by the book on these. Like, well, they sent me a national mentoring month email in March. Nobody thinks about that. You know, it’s. You have to pick out a theme that makes sense for you, that resonates really well with your brand and go from there. So, like, if you do sell socks, maybe you want to talk about like organizing socks and taking care of your socks and just different things like that that are going to help people really kind of like refocus and reshape what their lives look like. But in terms of your brand and what resonates with your brand. So definitely something to think about as you’re finding that.

Vira: 17:55

You mention it, Alissa, because January 10, in fact is it’s clean off your desk day and people are like sharing different social media posts using the hashtag clean off your desk day. Yeah. And you can definitely create some content around it, no matter like what industry you are in. I remember like last year, one of the brands I am following on Instagram, they are in the home organization space as well. They did this sort of like a contest when they asked people to share their before and afters, like before and afters of their desk, like before cleaning, after cleaning. And like so many people were like bragging about their workspaces and it was like so cute. And that’s something you can definitely try this year as well. So January 10th, definitely do that. And since we started talking about fun holidays in January, here are a few more you can use in January. So January the second is the national motivation and inspiration day. Do whatever you want with that information. You can maybe send the motivational or inspirational quotes or something. But January 4th is the national trivia day. And last year for one of my brands, the brand is called Liaison and we, they sell serums for brows and lashes. Really, really great brand. Last year we did 10 fun facts about eyelashes. So sort of like, did you know this? I love that it was such a cute campaign and it had a really good engagement. So like from that campaign, like preparing that campaign, I learned that the first products, the eyelash products, were actually from ancient Egypt. And these people, they were like darkening their luscious as early as 4000 BC. Right. So I mean this campaigns, they are fun. They are different. You can even do some sort of like contest with your customers. It doesn’t necessarily have to be a sale. You can just be fun, educational. You can be Entertaining or you can be inspirational. These are the three big things that we try to deliver in our emails. Right? So, yeah, here’s a little idea. On January 6th, this is your technology day. So if you are in the tech space, definitely send something on this day. But even if you don’t, you can just, like, celebrate all the technology that makes our life better in the email. Why not do that? Use that holiday? January is full of fun holidays and you have, like, a lot of opportunity to be creative in January.

Alissa: 20:21

So many. And just to keep going, like January 12th, we have hot tea day. This is actually really cute. Vira works with a client, Teonic, and you may have heard of them because they actually sell everywhere, which is really cool. And so she did a tea horoscope campaign, which is really fun. So, like, if you’re an Aries, this is the tea that you should buy. Or if you’re a Gemini, this is the tea that you should buy. Such a fun idea, such a cute campaign. And it did really, really well. So that is something that you can do for, like, hot tea day. If you’re into teas, then you have January 13th dress up your pet day. You can run a contest in your pet niche. People love sharing pictures of their pets. I know for a fact my best friend has a small dog and she literally sends me a picture of her every day. So anything to do with pets is always a big, big hit. Hit. You also have a January 17, which is ditch New Year’s resolutions day, which is really funny as well. And that kind of goes along the line of, like, New Year same. You like that kind of thing. So you can go down that route if you want to. And then January 20th, which is my husband’s birthday, so everyone should send out a campaign. I’m just kidding. January 20th is actually get to know your customer’s day. So this one is actually huge. And I just want to pause on this one for a second because this day actually happens every quarter on the third Thursday of the first month of the quarter. And this is a really, really great opportunity for businesses to send out some kind of open invitation for their customers to give honest feedback about the brand, about their experience, about products. Last year we celebrated. I’m doing this in quotes. Celebrated get to know your customers day with one of my clients. And they received over 2000 email replies with feedback. That’s insane. The problem is that it’s a small business. And so it was two of them trying to answer 2,000 emails.

Vira: 22:04

Wow.

Alissa: 22:04

I kind of got yelled. Not yelled, but they Were like, please don’t do that anymore because we have to answer all these emails and we don’t have the bandwidth. So a really good thing to do. And we’re actually doing the same thing this year, but we’re changing it up. We are creating a separate type form survey where it gives people an opportunity to share their feedback and everything. But it’s not going in through an email reply, which is a little bit easier to manage because then the team can just kind of filter through the responses and sort of like look at what they think is relevant, et cetera. So you would be surprised when you give your customers an open invitation to give feedback. They will always give feedback, I promise. So this is definitely a huge one. I would strongly, strongly recommend celebrating this or commemorating this with your brand and your customers because it’s a big one.

Vira: 22:47

So how did you set up that email? Was that just like a question, Like a yes, no question, or was it more like an open feedback?

Alissa: 22:55

Sort of very open ended where it was like, we’re, we’re so grateful for you guys and, and we want to hear your feedback. Like how can we make the brand better? Are there any products that you want us to launch? Are there any colors you’re looking for? Like give us your feedback and just reply to this email.

Vira: 23:11

So good.

Alissa: 23:11

I even underestimated the power of get to know your customers day. Cause I was like, oh, it’d be cool if we got like 15 to 20 responses. That would be nice. And the client said the same thing. He was like, yeah, for sure, that would be nice. And then we got 2,000 responses. And he was like, oh my gosh, I don’t know what to do with this. And I was like, I’m so sorry. But I’m also not sorry. Cause look how engaged your customers are. This is amazing. And he was like, no. So it was a funny experience. But again, it’s really cool to see like people want to engage with you. Like they want to feel like they’re part of your brand. Not just buying from your brand and being a loyal customer, but like they want to feel like they have a say in how you’re shaping and molding the future of your company. So when you give them that step in or that foot in the door in that sense, they really appreciate it and they take advantage of it. So I’d strongly recommend going for it.

Vira: 23:57

Yeah, that’s huge. But Also, Jen, you’re 20th is the national cheese lover day or something like that. Yes, I remember.

Alissa: 24:04

You remembered.

Vira: 24:05

Yeah. Because you recorded the video last year, by the way, guys, we will link the video in the description of this podcast. Alisa has created a great video and the calendar for January, you can, like, download it. It’s like a PDF calendar or whatever, but it’s actually January 20th is actually her husband’s birthday and National Cheese Lover Day, which is fine because her husband loves cheese.

Alissa: 24:27

So obsessed. Obsessed.

Vira: 24:28

Yeah.

Alissa: 24:28

The amount of times that I’m like, listen, my husband’s name is Sean. I’m like, listen, Sean, let’s try to, like, not eat dairy for, like, a week. And he’s like, sure. And I’m like, okay, but that means no cheese. And he’s like, no, no, I will do it, but I have to eat cheese. And I’m like, no, cheese is dairy. And he’s like, I don’t care. I will never quit cheese ever in my life. And I’m like, oh, my gosh. Because I think he’s not lactose intolerant, but I think he has. Everyone has to a degree. Dairy intolerance, Right? I’m digressing here. But he’s like, I don’t care. I will die eating cheese. I’m. Okay, well, that’s the end of that argument. So, yeah, National Cheese Lovers Day has to be on his birthday. I mean, there’s no other day for it, right?

Vira: 25:03

Does he have any, like, French heritage? Maybe. Maybe has some French roots, you know?

Alissa: 25:08

So it’s interesting. Actually, Scott’s Irish, but his mom is from Wisconsin, and Wisconsin is, like, cheese lovers paradise. Right? Wisconsin. Like, a huge thing. So he grew up eating, like, cheese curds and cheese. Cheese, cheese, cheese, cheese. And so I think it’s just been, like, embedded in him where he’s like, I can’t live my life without cheese. So, like, whenever we order Chipotle, it’s like, extra cheese, but, like, double, triple, extra cheese. So, like, they’re like, is that enough? And he’s like, no, more cheese. I’m like, you just need to order a bowl of cheese. Like, that’s all you need to do. Don’t order anything else. Just a bowl of cheese anyway.

Vira: 25:43

That’s hilarious. That’s hilarious. Perfect day to be born on, right? January 20th. Perfect day for Sean. Okay, cool. January 21st. It’s actually the International Sweatpants Day. And I feel like that should be my birthday. I should have been born on this day because I haven’t worn anything but Sweatpants since probably March 2020. So if you feel like spending the day in sweatpants, definitely do that on January 21st. This is your day and you guys, you can definitely create some content around. Found it. Also, I know that our colleague Nadia, she actually works with this socks brand and every month she’s sending this like really cute campaign, like how to style your socks. And this outfits have like different themes. So maybe on the international Sweatpants day you can do the 10 ways to style your sweatpants or something like that.

Alissa: 26:35

I love that. I love that so much.

Vira: 26:37

Oh my gosh. I know for sure that we had like yoga brands that we were working with and they did sell both like yoga pants and sweatpants. So that’s can be like a fun, fun idea. One brand that we were working with, they were selling something like$150 sweatpants. I mean, I think they called them something different. They called them joggers or something, but they basically looked like, like sweatpants. Yeah, they were cute. They were cute. That, I mean, 150 bucks.

Alissa: 27:02

I love some joggers. I love some joggers.

Vira: 27:05

It’s January 21st, International Sweatpants Day. So guys, remember this day. It’s a big one for all of us. January 23rd, National Handwriting Day. I know it’s a very random one, but hear me out. It’s time to get friendly with the good old pen and paper. And why not send like a handwritten note from say business owner to the customers. It doesn’t have to be like a physical note, right? You can like take a picture of the note and use it for hero image. I just, I just think it’s like a sweet little touch, right? So January 23rd, National Handwriting Day. You can do the entire campaign. You can create the entire handwritten campaign if you want. You can even send the physical mail. There are a ton of services that can do that for you and for your brands. We had actually one episode about it, so yeah, definitely try it out. January 24th, it’s the community Manager Appreciation day. And that’s a, that’s a good, that’s a good opportunity to do the spotlight of the months or whatever you call it. If you have a community manager or social media manager on your, your team, this is the day to recognize them. These people are doing a lot and this day is usually held on every fourth Monday in January. So definitely feature this people in your email campaigns. It’s always nice to get a little behind the scenes look at the company, right. It makes it all a bit more real for people who are on the different side of the screen and it’s a good relationship building tool as well. So recognize your community Members, managers. These are the awesome hard working people. Recognize them on January 24th. January 25th. I’m not sure if you guys had it back in school, but I definitely did. Back in Ukraine, we had this like opposite day when everything you do had to be opposite. The girls were dressed like boys, boys were dressed like girls, we were like walking backwards. We were like saying the opposite things of what you actually mean. So you could like meet someone and say not have a good day, but like have a bad day and stuff like that. And I know a lot of brands are actually, actually doing this funny opposite day emails. So yeah, I’ve seen this email that was like upside down. The entire email was upside down. But you can also, yeah, you can also wish your customers a bad day or like recommend them to have a dinner as soon as they wake up or something like that. You can have a lot of fun with this Opposite Day campaign, but just like explain what you’re doing so people are not so surprised when, when they receive this email from you. And also January 29, it’s also Opera Winfree Day. It’s Opera Winfrey birthday. Do whatever you want with this information,

Alissa: 29:45

what you will with that information, absolutely.

Vira: 29:48

But January 29th, so this is like, I don’t know, I feel like this should be like a national holiday in the States. She’s so cool. I love her. You drag me up. This is great. So Opera win for day, January 29th.

Alissa: 30:00

Celebrate her birthday.

Vira: 30:01

Definitely send some sort of like campaign. You can say something like, you can do the car giveaways if you want. Like, you get a car, you get a car, everyone gets a car. Or, or don’t. Or, or don’t.

Alissa: 30:15

Maybe Vira, maybe for that day we should do it with socks. Like you get some socks, you get some socks, you get some socks and we just give out socks to everybody.

Vira: 30:23

It’s a good one. Or mattresses. It all comes down to your margins, you guys. If you can’t afford giving away cars and socks, do it. People will love you for that. Just do it.

Alissa: 30:33

Oh my gosh, that’s amazing. That’s very funny. Okay, guys, well, thank you so much for listening today. Hopefully you have plenty of ideas. Ideas to take you through January and maybe even a little more ahead of that. So as always, don’t forget to subscribe and share this podcast with your friends. If you like what we do, make sure that you leave us a review Once you do, Visit us at flowium.com/socks and then you will be able to fill out a form, share a screenshot of your review and then we’ll send you a pair of your own florium socks. I wore mine again yesterday and I have to tell you, I really, I need to get another pair because I’m afraid that they’re going to wear out. Not like, get a hole in them, but like, the color is going to fade because I’m wearing them and washing them so much. It’s probably not the best, but.

Vira: 31:18

So don’t wash them, Alissa. I love them.

Alissa: 31:21

Yeah, just wear dirty socks all the time. Why not?

Vira: 31:23

Yay. Yeah, I really love mine too. It’s like, it’s like a compression socks

Alissa: 31:27

and I’m like, the quality. Like, it’s, it’s all about quality. Like, I’m so impressed with the quality quality.

Vira: 31:32

But anyways, all you need to know about our podcast, like 50 of the time, we’re talking about socks. So come back next Tuesday to listen to us talking about the socks again and again and again. Seriously though, they’re so good. I’m gonna wear them on my. On my flight as compression socks. You know, there you try to wear some sort of a compression socks for those long transatlantic flights. And this year they will be cute and branded.

Alissa: 31:55

Yay.

Vira: 31:56

Yay for that. Cool. So next time we will be talking about the socks, of course, as we usually do, but also we will talk about the biggest email marketing lessons 2021 has taught us. That’s a good one. That’s a good end of our New year Black Friday slash Christmas holidays saga. And yeah, we do have a lot of good lessons to share and hopefully they will be very useful for you too. Yeah.

Alissa: 32:24

Awesome. Thank you guys. We’ll see you next week.

Vira: 32:26

Thank you.