January has a bad reputation as being the lull month for e-commerce. Everyone is all shopped out after the holidays and looking to reset and start fresh. Many brands think it’s a time to sit back and wait for the next big holiday or event.
The Email Einsteins are here to change that. This week we’re rewriting January’s reputation! And all it takes is some fresh, new campaigns to engage and nurture those subscribers.
Vira and Alissa cover all the classic, tried-and-true strategies in this episode, but the real power comes from standing out from the crowd. We share our unique twists like the ‘New Year, Same Me’ campaign to help make your emails shine. Let’s change January from a slump month into an engaging, brand-building powerhouse.
- 5 Unique Campaign Strategies for New Year’s Day
- The true power of customer feedback campaigns
- How to leverage the top 3 most common resolutions
Links mentioned in this episode
Meet your hosts
Podcast host, marketer, traveller and a life lover from Vancouver, Canada
When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.
Alternatively, try her email at firstname.lastname@example.org, and she’ll probably shoot you back a list of her favorite cat videos.
Alissa is an email marketer that is passionate about relevance!
Her main goal with all clients is to create a strategy and campaigns that are unique to the customer-base. Her favorite part of her role as an account manager with Flowium is to meet with her clients as she loves people. She lives with her husband and growing family in Boca Raton, FL.