Preparing Your Email Automations for Black Friday Cyber Monday Success
In this episode, Vira and Andriy break down what you need to do to get your email automations ready for the busiest shopping time of the year, Black Friday and Cyber Monday.
Drawing on years of hands-on experience and countless eCommerce brand stories, they guide you through strategic discount code management, campaign and flow consistency, and the smart use of universal content blocks to maximize efficiency. They also share tips on implementing high-converting flows such as back-in-stock and price drop automations, along with creative tactics to drive repeat purchases well into the Black Friday season.
You’ll Learn
Why it’s important to reviewe all flows that include discount codes before BFCM
Real eCommerce brand examples (+results)
Practical applications of Klaviyo universal content blocks (especially during holiday season)
How price drop flows work and their impact around the holidays
Back-in-stock strategy
- How to use creative retention promos to generate more sales after BFCM
Resources Mentioned in This Episode
Meet your hosts
Vira Sadlak
Podcast host, marketer, traveller and a life lover from Vancouver, Canada
When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.
Alternatively, try her email at vi**@*****um.com, and she’ll probably shoot you back a list of her favorite cat videos.
Andriy Boychuk
Andriy is an Email Marketing Consultant and CEO of Flowium
According to LinkedIn, Andriy is a Top Email Marketing Voice. He authored the Klaviyo Master course to help business owners grow their email subscribers list and figure out the technicalities behind this software.
He’s an avid reader devoted to his two beautiful daughters and loving wife.
