PostPilot is a direct mail solution for DTC brands that helps send personalized mail, like postcards and catalogs, to customers, while automating the process.

They provide technology for both automation and fulfillment of mailers. Whether you need to send one mailer or 10,000, PostPilot can assist.

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PostPilot Products and Features

They divide their products (also called solutions) into three categories that cover the entire customer lifecycle.

Acquisition products

Its features include a Shared Catalog and Lookalike Audiences, which use AI models and proprietary data to target prospects similar to those in Facebook and other ad platforms. LifeMatch™ focuses on specific groups, such as expecting parents and newlyweds, while ShopDrops targets shoppers who frequent stores that sell your products. Shared Mailers provide a cost-effective, targeted solution for partnership marketing with an elegant design.

Retargeting Products

It includes SiteMatch™, which retargets website visitors with direct mail, similar to Facebook retargeting. MailMatch™ allows businesses to target prospects using just their email addresses, while CartMatch™ focuses on reaching cart abandoners with high-engagement direct mail to recover lost sales.

Retention and Reactivation product

Key features include automatic replenishment reminders, cross-sell opportunities through spacious tri-fold Cardalogs™, and VIP engagement with premium postcards. Businesses can win back disengaged customers, encourage second purchases, and promote products effectively using these personalized mail campaigns.

PostPilot Pricing

They have two main pricing structure.

Free Plan

The platform is free, and you pay only for the mailers. However, you are responsible for the segmentation and design.

Pro Plan

The second option costs $499 per month with no contract, or $419 per month with an annual contract. This plan includes a fully managed service, providing strategy, implementation, and optimization for direct mail campaigns. It also comes with a dedicated acco

unt team and unlimited creative designs from their in-house studio. Their full-funnel functionality covers acquisition, retargeting, and retention. Additionally, the service offers detailed insights and enhanced reporting for campaign performance.

More content about PostPilot and Direct Mail created by Flowium experts

Direct mail is one of our favorite marketing channels, and we love working with partners like PostPilot. As a result, we have a bunch of content.

  1. How Direct Mail Can Help Your eCommerce Business with Michael Epstein
  2. Direct Mail Marketing: Why It Works and How to Use It
  3. The benefits of direct mail marketing (video below)

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