When the GDPR went into effect, companies around the world had to make changes. But what changed for abandoned cart emails? 

Let’s load up a cart, figuratively speaking, with information about cart abandonment and checkout abandonment, and then look at ways of avoiding, and rectifying, these impediments to customers’ experience.

In most cases, owners of websites want visitors to complete their purchases from start to finish on their first visit to the website. However, up to 75% of carts end up abandoned. This is where abandoned cart email software comes in handy.