eCommerce: 6 Benefits You’ll Get From Email Marketing eCommerce email marketing is one of the most effective ways to reach your customers. It’s also one of the most overlooked marketing strategies. 10 MIN READ
eCommerce Customer Lifecycle: the Complete Guide What is the customer lifecycle? Why do you need it, and how will it help you in your marketing efforts? 8 MIN READ
The Guide to Customer Data Platforms for eCommerce A customer data platform is a technological solution that collects, stores, and analyzes customer data to help businesses make better decisions. 10 MIN READ
Average Cart Abandonment Rate: Statistics and Ways to Improve When the abandonment rate keeps increasing, it is a clear indication of a greater problem. To avoid escalation, it is best to keep up with shopping cart abandonment statistics, calculate your abandonment rate, and monitor it over time. 8 MIN READ
