The BFCM Email Teardown You’ll Actually Enjoy Watching | Join Customer.io x Flowium LIVE | Nov 6 @ 2PM EST – Save Your Seat!
The BFCM Email Teardown You’ll Actually Enjoy Watching | Join Customer.io x Flowium LIVE | Nov 6 @ 2PM EST – Save Your Seat!
Founded in Austin, Texas in 2004, GRAV designs products for cannabis consumption rituals. One of the most recognized names in its category, GRAV sells direct-to-consumer via Shopify.
GRAV sells cannabis accessories, a regulated, age-restricted category where paid advertising is limited and email faces heavy filtering. They needed a direct channel to reach customers without relying on ad platforms or carriers.
Starting from zero, the numbers told a clear story. In just 34 days, driven entirely by automations and powered by PushOwl:
Flowium manages retention for a large roster of ecommerce brands. The team wanted a channel that generates genuinely incremental revenue, never cannibalises email or paid, and stays light enough to scale across many clients.
That channel is web push notifications, and if you’re new to it, here’s a quick primer on how web push works for ecommerce brands.
Flowium ran a deliberate, controlled test built around one clear hypothesis: that a push subscriber list compounds on its own, with revenue growing faster than the list itself. To prove it, we kept the setup minimal and the variables isolated.
To run the channel, Flowium partnered with PushOwl, the web push platform built for ecommerce brands on Shopify.
Nothing else in the marketing mix changed.
Switching both on is expected to lift these results by at least 10 to 30 percent.
Real revenue numbers, captured straight from GRAV’s Brevo PushOwl dashboard as the month progressed.
Revenue grew about 3.5x while the subscriber list grew about 2.7x, and revenue per subscriber is up 33%. The channel compounds on its own, and it compounds faster the moment a campaign cadence is added on top.
Flowium and Brevo PushOwl run this cadence together, guiding GRAV from automations to a full campaign rhythm and scaling the web push notification channel hand in hand.
The $5,461 generated in one month came entirely from automations, and two of the most powerful revenue levers haven’t been touched yet.
Broadcast campaigns will push sale moments, product launches, and seasonal offers to the full subscriber list. Smart Delivery will time every message to land when each subscriber is most active and most likely to buy.
Together, these two additions are projected to lift results by at least 10% to 30% on top of what automations are already delivering on their own.
Don’t just take our word for it. Here’s what brands like yours say about working with Flowium.
Andriy and his team are awesome. They created an email campaign for me and my online sales increased by 40% in a matter of a few months. Crazy.
He is professional, organized, and sent me thorough demo videos walking me through the process so I could have my assistant do updates. Would highly recommend him.
