The BFCM Email Teardown You’ll Actually Enjoy Watching | Join Customer.io x Flowium LIVE | Nov 6 @ 2PM EST – Save Your Seat!
The BFCM Email Teardown You’ll Actually Enjoy Watching | Join Customer.io x Flowium LIVE | Nov 6 @ 2PM EST – Save Your Seat!
Chaparral Motorsports had 46 years of brand equity and a loyal powersports customer base, but their lifecycle email strategy had critical gaps. Core automations like Exit Intent, Browse Abandonment, and optimized Welcome and Cart Recovery flows were missing or underperforming, leaving high-intent customers unconverted. Here’s how fixing that generated over $154K in two months.
Without effective Welcome, Exit Intent, and Browse Abandonment flows in place, the brand wasn’t reaching customers at the right moments in their journey. This led to missed revenue during high-intent stages, lower conversion rates, and a significant amount of revenue left on the table.
In just two months, improvements across email and SMS flows drove higher deliveries and significant growth, with both channels scaling revenue and strengthening overall lifecycle performance.
Take a look at these results:
Flowium transformed Chaparral Motorsports’ lifecycle marketing strategy by filling in critical gaps and building out foundational flows. By focusing on the most impactful automations, we drove over $100K in incremental revenue.
The Flowium team implemented key lifecycle email automations, creating a strong baseline system that nearly doubled the brand’s revenue.
Despite lower volume, prioritizing the Exit Intent flow generated some of the highest revenue per recipient across the strategy.
Introducing SMS as a complementary channel amplified email marketing results and scaled revenue to more than $54K from a near-zero baseline.
This is what a lifecycle email strategy looks like in practice — not a single campaign, but a connected system that captures revenue at every stage of the customer journey.
In just two months, Flowium delivered over $154K in incremental revenue for Chaparral Motorsports across email and SMS. The results reinforced that foundational flows are exactly that: a foundation for consistent, scalable growth. And that SMS isn’t a nice-to-have, it’s a precision channel that amplifies what email builds.
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Don’t just take our word for it. Here’s what brands like yours say about working with Flowium.
Andriy and his team are awesome. They created an email campaign for me and my online sales increased by 40% in a matter of a few months. Crazy.
He is professional, organized, and sent me thorough demo videos walking me through the process so I could have my assistant do updates. Would highly recommend him.
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