3 min read

Ecommerce Email Marketing Benchmarks

Written by Andriy Boychuk
3 min read
Table of Contents

    As you might already know email marketing is one of the most important parts of your online business.


    On average email marketing for online stores should generate at least 30% of the revenue.

    In this post, I will explain how numbers work.


    Automated emails

    Automated emails are a must-have for every online store. Yes, you need to invest upfront to set it up and create the content. But after you are done, it is like having a free salesperson to sell on your behalf 24/7.

    Also, automated emails should generate at least 15% of revenue for your store. So for every $100 you make $15 should come from the automated emails.

    If you are still not having automated emails, you are losing 15% every minute.



    Campaigns are a little bit different since you need to create a new email every time. That’s why many companies do not do it because you need to have a great developed system for sending our weekly, bi-weekly, or monthly campaigns.

    Campaigns will generate another 15% of the store’s revenue and it will go hire during the holidays. 

    Watch this video to learn more about email marketing campaign benchmarks for eCommerce. I will be talking about open rates, click rates, conversions, and the amount spent per recipient. I will show you a chart that we use, to know if we are doing great or critically bad, this will keep your business moving forward and succeeding.


    However, sometimes you send campaigns not to generate money but just to provide value or raise awareness.



    In general, your email marketing efforts should generate at least 30% of your store’s revenue. This is your baseline.

    You can do better but it is your bare minimum. Just keep it in mind when you hire an email marketer or doing email marketing yourself.

    Talk email strategy with an expert