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How to Change Revenue Attribution Time Window in Klaviyo

Written by Andriy Boychuk
1 min read

In this video, I will be explaining to you how to change the revenue attribution time window in Klaviyo. By default, this is set to five days. But I strongly recommend you to change from 5 days to 1 day. In this way, your revenue attribution from email will be more accurate. Watch this video, subscribe, and share with friends!

– Is this video, I’ll show you how to change revenue attribution window in Klaviyo. Hi, this Andriy, the founder of Flowium Email Marketing Agency, as well as this YouTube channel. And if your first time on this channel, I strongly recommend for you to subscribe. We provide a lot of value in our videos and releasing them every Tuesday and Thursday. So back to the topic, how do you change the attribution time window for revenue in Klaviyo? By default, they have a five-day revenue attribution for emails and one-day revenue attribution for SMS. Five days sounds a lot, and actually, it is a lot. And especially, if you’re working with email marketing agency or freelancer and want to figure out their effectiveness, I strongly recommend to reduce it from five days to one day. This will give you better understanding of their performance. Five days, it’s a lot, unless you don’t do any form of marketing, and you just rely on emails. It might be fine, but five days, it’s just a lot. So, I’ll show you how to change it. Before we continue with the video, I have a short announcement to make. We are growing and we have a few spots available for new clients. And I would like to tell you about our partner program, Give $1,000, Get $1,000. How does it work? If you know anybody in your network who are e-commerce brand, online retailers, please refer them to us and easily sign up was us. You will get t$1,000, and they will get $1,000 discount toward their credit. Or if you are an e-commerce brand, and you would like to work with us, we will give you $2,000 towards your first month of the retainer. Just visit flowuium.com/partner and see the details of our partner program. And we have a template there, email templates, which you can send it to your friend or somebody you know in e-commerce space. So, this is my account. You click and go to Account, go to Settings. And under settings, you do Email, and you scroll down and here you see Email Conversion Window. And by default, as I told you before, it’s five days for this account, SMS not enabled, but you will see it’s one day. So I strongly, strongly recommend this from five days to one day. And click Update, and it would be updated. I’ll just switch back on this account, and that’s it. What does five, or one, or three, or whatever means? So, let’s say five days. You send email on Monday, and let’s say they purchased on Friday. So whatever they purchased, that revenue, let’s say they purchased something for $100; that $100 will be attributed to emails. So a client will say, “Hey, your email made you $100,” but is it realistic? Maybe they saw you on Facebook, or Instagram, or YouTube, and maybe a YouTube video convinced them to buy. So I don’t think that attribution is correct. So I strongly recommend to change it to one day. It will not be perfect, but it will be 80% accurate. My advice when you grow, when you have a big team, when you have like a lot of revenue, define it a lot of revenue. So you define it yourself. But to use one tradition system, maybe Google Analytics, or Google.io, or something else. It doesn’t matter what Klaviyo says, what loyalty program says, what Facebook says; in the one system, you define that attribution, and you track everything accordingly. Because right now, if you don’t your attribution, loyalty program attribution, Facebook attribution, you will probably equal to 300% and 300% is not real. It should equal to a 100%. In case you have any additional questions, please let me know. And I will be glad to answer it. No problem. Thank you.

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