Flowium Training
Lesson 5: Testing, Engagement and Optimization

Lesson 5: Test, Tweak, and Win: Optimizing SMS

Discover how to run SMS A/B tests, boost deliverability, and fine-tune your messages for best performance.

Get real-life optimization examples, tips to improve engagement and avoid the spam folder, plus ways to stay compliant and creative.

Resources

Explore the tools, platforms, and insights discussed in this video. Below, you’ll find links to key resources and additional materials to help you dive deeper into the topic.

Useful Links:

Supporting Files:

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Training Structure

Module 1: Introduction & Strategic Foundations

Module 2: Building Your List

Lesson 2: Building Your SMS List

Module 3: Automations & Flows

Lesson 3: Automations (Flows)

Module 4: Campaign Planning

Lesson 4: Campaigns

Module 5: Optimization & Performance

Lesson 5: Testing, Engagement and Optimization

Module 6: BFCM & Seasonal Strategy

Bonus Module

Bonus Video

Lesson 5: Test, Tweak, and Win: Optimizing SMS

Resources

Useful Links:

Supporting Files:

Do You Know Your Email Marketing Potential?

Training Structure

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