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Flowium Training
Lesson 1: Key SMS Strategy Concepts

Lesson 1: SMS Strategy Essentials

In this lesson, our Senior Strategist Tanya Chandik breaks down the core principles of an effective SMS marketing strategy and how it complements your email marketing.

Resources

Explore the tools, platforms, and insights discussed in this video. Below, you’ll find links to key resources and additional materials to help you dive deeper into the topic.

Useful Links:

Supporting Files:

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Training Structure

Module 1: Introduction & Strategic Foundations

Module 2: Building Your List

Lesson 2: Building Your SMS List

Module 3: Automations & Flows

Lesson 3: Automations (Flows)

Module 4: Campaign Planning

Lesson 4: Campaigns

Module 5: Optimization & Performance

Lesson 5: Testing, Engagement and Optimization

Module 6: BFCM & Seasonal Strategy

Bonus Module

Bonus Video