In this lesson, we dive into the essentials of planning and executing high-performing SMS campaigns.
You’ll learn how to develop a solid campaign strategy, craft personalized and impactful messages, and effectively segment your audience for better targeting.
We’ll cover when and how to apply SMS exclusions to avoid over-messaging, and how to build engagement tracks that keep your subscribers interested and responsive.
Plus, you’ll get hands-on training on the differences between SMS and MMS, the use of shortcodes, and how to choose the right format to match your campaign goals.
Explore the tools, platforms, and insights discussed in this video. Below, you’ll find links to key resources and additional materials to help you dive deeper into the topic.
