Every business has lapsed customers who haven’t interacted with your brand or purchased in a while. Even though 70% of businesses agree it’s cheaper to retain customers than it is to find new ones. However, only 30% make efforts to win back customers they haven’t seen in quite a while.
Luckily, with email marketing help, you can create specific marketing campaigns that target lost customers and encourage them to shop at your business once again. Listen to this episode to learn some win back tips and tricks!
- What is a win back email?
- 5 dos and don’ts for good win back emails
- How to add value to your win back emails
- Why is it important to keep the overall tone of win back emails positive?
But how can you take advantage of this extraordinary time without ploughing money into ad spend or taking time away from other crucial aspects of your business? Tune in for today’s episode where Alissa and Vira are sharing advice on how to prepare for the busiest online holiday season ever.
Tune in for today’s episode where Alissa and Vira are sharing advice on how to prepare for the busiest online holiday season ever. Tune in for today’s episode where Alissa and Vira are sharing advice on how to prepare for the busiest online holiday season ever.
Sign up to receive email updates
Enter your name and email address below and I'll send you periodic updates about the podcast.
Meet your hosts
Podcast host, marketer, traveller and a life lover from Vancouver, Canada
When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.
Alternatively, try her email at email@example.com, and she’ll probably shoot you back a list of her favorite cat videos.
Alissa is an email marketer that is passionate about relevance!
Her main goal with all clients is to create a strategy and campaigns that are unique to the customer-base. Her favorite part of her role as an account manager with Flowium is to meet with her clients as she loves people. She lives with her husband and growing family in Boca Raton, FL.