This week, we’re going to dive into a crucial topic: how to make your emails suck less. This is the poetic and straight-to-the-point style of this week’s guest, Dave Rodenbaugh! We first met Dave at the Really Good Emails Conference and knew we had to get him on the podcast, and here he is!
This week’s topic might bring back bad middle school memories, but this podcast comes with a homework assignment—a book report for marketers. We’re talking all about Dr. Robert Cialdini’s groundbreaking work Influence: The Psychology of Persuasion. If you haven’t read this book, stop listening to this episode and order it. It’s that good!
Let’s dive into an overview of the Seven Principles of Persuasion: belonging, scarcity, likability, consistency, authority, social proof, and reciprocity to break down how they work and how you can use these principles to improve your sales emails!