3 min read

#18. How To Create Engaging Email Content And Stay Consistently Creative

Written by Team Flowium
3 min read

There’s a lot of noise in your customers’ inboxes. That’s why today, to win your customers’ hearts, you need to continuously create fresh content that connects with them, puts them in a good mood, and lets them know they’re in the center of your brand.

But if you’ve ever worked with content, you know – coming up with consistently good ideas that turn window shoppers into the most loyal fans of your brand is not an easy task.

So how do you stay inspired and always send the emails your customers can’t wait to read?

About today’s guest 

Tune in for today’s episode with Erich Hellstrom, the creative brain behind Chubbies’ marketing and their brand’s “senior subject line manager”.

Erich will share how he went from studying political science to working for Chubbies, what helped him truly understand their customers, and how their team turned their email list into a community.

You’ll learn

  • The winning formula for successful subject lines that convert 
  • How many subject lines it takes to find the perfect one
  • How Chubbies developed their unique email-first approach and what you can learn from it 
  • How often to A/B test your subject lines
  • How to get someone who hasn’t opened your emails in a while to finally read them
  • How to A/B test your subject line like a pro

Some of the questions we ask:

  • How do you pinpoint your brandvoice?
  • How do you consistently come up with great ideas for email campaigns?
  • How often do you send campaigns in a week?
  • With email, social media, and website, where does email fit in your marketing strategy?



Meet your hosts

Vira Sadlak​

Vira Sadlak​

Podcast host, marketer, traveller and a life lover from Vancouver, Canada

When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.

Alternatively, try her email at vira@flowium.com, and she’ll probably shoot you back a list of her favorite cat videos.

Alissa Horta

Alissa Horta​

Alissa is an email marketer that is passionate about relevance!

Her main goal with all clients is to create a strategy and campaigns that are unique to the customer-base. Her favorite part of her role as an account manager with Flowium is to meet with her clients as she loves people. She lives with her husband and growing family in Boca Raton, FL.

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