Welcome, or pre-purchase, emails are considered the most important series for eCommerce businesses.
Why?
Because they’re your chance to make a good first impression on your potential buyers, engage them from day one, and nudge them towards making a purchase.
In this episode, our hosts Alissa and Vira share their experience, explain what makes a good welcome email series and break down important pre-purchase emails proven to drive sales.
You’ll learn
- What is Welcome aka Pre-Purchase email sequence?
- Tons of information around the kind of content you should be including in your welcome/pre-purchase email sequence
- Why social proof is one of the most powerful drivers of our everyday behavior?
- Some tricks with Welcome Flow Discounts
Resources
Meet your hosts
Vira Sadlak
Podcast host, marketer, traveller and a life lover from Vancouver, Canada
When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.
Alternatively, try her email at vira@flowium.com, and she’ll probably shoot you back a list of her favorite cat videos.
Alissa Taggart
Alissa is an email marketer that is passionate about relevance!
Her main goal with all clients is to create a strategy and campaigns that are unique to the customer-base. Her favorite part of her role as an account manager with Flowium is to meet with her clients as she loves people. She lives with her husband and growing family in Boca Raton, FL.
