Email Design Trends and Proven Best Practices
Design trends change, but email design best practices stay stable. In this episode, we discuss both, exploring current trends and proven strategies. Watch the full video to see high-converting email design examples and learn what separates them from average ones.
This episode gives you clear steps to make your emails convert. Tune in!
About Today’s Guests
Our guests are Anne Lamotte, Lead Designer at Flowium, and Amanda Lucaj, Creative Director at Flowium.
You’ll Learn
- How often email design trends change
- Why image-only emails are a bad idea
- What white space is and how to use it in emails
- Why visual hierarchy is crucial in high-converting emails
- How to keep the text-to-image balance
- What separates high-performing designs from average ones
- How AI tools make email design easier (With Examples)
Resources Mentioned in This Episode
Meet your hosts
Vira Sadlak
Podcast host, marketer, traveller and a life lover from Vancouver, Canada
When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.
Alternatively, try her email at vi**@*****um.com, and she’ll probably shoot you back a list of her favorite cat videos.
Andriy Boychuk
Andriy is an Email Marketing Consultant and CEO of Flowium
According to LinkedIn, Andriy is a Top Email Marketing Voice. He authored the Klaviyo Master course to help business owners grow their email subscribers list and figure out the technicalities behind this software.
He’s an avid reader devoted to his two beautiful daughters and loving wife.
