3 min read

#54. DIY Email Marketing Vs. Hiring An Agency?

Written by Team Flowium
3 min read

This time, Alissa and Vira chat with Andriy Boychuk, an email marketing mastermind and the founder of Flowium. In the episode, they discuss the 5 key points to consider when deciding whether to hire an agency or DIY your email marketing.

Listen to the episode and leave us a review! Then, take a screenshot of your review, and send it to alissa@flowium.com or to vira@flowium.com and we will send you customized Flowium socks 😉 

About today’s guest 

Andriy Boychuk is a founder of Flowium, an email marketing agency for eCommerce.

Before launching Flowium, Andriy spent 9 years working in corporate America, advancing from a junior position to Senior Project Manager at the Clarient Group. He focused on designing integrated, smart building design solutions.

In 2017, he created Flowium to help businesses realize the full potential of email marketing. Since then, he’s pioneered strategies to translate a strong customer retention ground game into stable revenue growth.

He’s an avid reader devoted to his two beautiful daughters and loving wife.

You’ll learn

  • The 5 key factors you should consider before making the decision to DIY or hiring an agency
  • The best time for doing email marketing yourself
  • What important calculation you should make before starting DIY
  • Why sometimes you don’t receive the same results from email marketing you expect doing things by yourself

Links mentioned in this episode


Meet your hosts

Vira Sadlak​

Vira Sadlak​

Podcast host, marketer, traveller and a life lover from Vancouver, Canada

When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.

Alternatively, try her email at vira@flowium.com, and she’ll probably shoot you back a list of her favorite cat videos.

Alissa Horta

Alissa Horta​

Alissa is an email marketer that is passionate about relevance!

Her main goal with all clients is to create a strategy and campaigns that are unique to the customer-base. Her favorite part of her role as an account manager with Flowium is to meet with her clients as she loves people. She lives with her husband and growing family in Boca Raton, FL.

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