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#8. Most Common Mistakes In Email Marketing And How To Fix Them

Written by Vira and Alissa
1 min read
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This time, we hosted a very special guest – the founder and email marketing Einstein of our company, Andriy Boychuk. In this episode, Andriy tells us how he started Flowium and what it took to build the marketing agency that Flowium is today. Want us to answer your question on the podcast? Send it to flowium.com/ask

About today’s guest 

Andriy Boychuk is a founder of Flowium, an email marketing agency for eCommerce. 

Andriy authored the Klaviyo Master course to help business owners grow their email subscribers list and figure out the technicalities behind this software. It’s a self-paced online course with detailed tutorials, tips, and tricks to level up email marketing.

You’ll learn

  • The sources of learning for eCommerce marketers and entrepreneurs who are starting in email marketing
  • Typical email marketing mistakes and what to do about them
  • The key message eCommerce business owners should hear about email marketing

Some of the questions we ask:

  • What were the biggest challenges and obstacles you’ve faced when you first started in email marketing?
  • What are some typical email marketing mistakes you commonly see with clients when they’re starting out with email marketing?
  • What are some sources of learning you would recommend for e-commerce marketers and entrepreneurs who are just starting?


Speaker 1: Hi, thank you for listening to Email Einstein. This is Andriy, the founder of Flowium. I have a quick announcement to make. We got great news for you. Now, listening to our podcast comes not only with practical advice from our host and valuable insights from our guests, but also prizes. If you enjoy our podcast, take a moment to leave us a review on Apple Podcast, and we will send you a pair of coolest Flowium socks. And since we know you may be busy later, pause this episode now, go to Apple Podcast and share your review with our community. After you do go to flowium.com/socks to request the price.

Andriy: You can find project manager, doctors, lawyers, but there's so few email marketing experts in the entire world. People typically tell me, oh, you're the guy who spam emails.

Alissa: Yeah.

Andriy: If you don't know where you stand, you don't know in which direction you should move.

Alissa: Welcome to Email Einstein, a podcast by Flowium. It's time to start honing your inner marketing Einstein. Tune in for the data driven tips that'll make you a marketing genius. Here, you'll find email marketing formulas and tips straight from the brilliant, mad scientists at Flowium. It's time for your emails to start earning more money. It's time to unleash your Einstein. Hey everybody. Welcome back to Email Einstein. Alissa and Vira here with a very special guest. We are email marketers at an email marketing agency called Flowium. We are so passionate about email marketing and because we love what we do, we want to share our insights with you. Flowium is one of the fastest growing email marketing agencies in the world. We specialize in providing a premium, full service, e-commerce email marketing experience for all of our clients.

Alissa: Our service is tailored specifically for your business and is designed to help increase your online retail revenue by 20 to 50%. We deliver the right message to the right person at the right moment, which is what we're all about here at Flowium. Vira is going to hit us with our pro-tip of the week, and then we're going to get started with our very exciting episode for today.

Vira: Hey everyone, Vira here. Alissa, this part with deliver the right message to the right person at the right moment gets me every time. I love it. I just love it. So pro-tip of the week today is for people who are either just starting with Klaviyo or starting with email marketing from scratch. So either you are moving to Klaviyo from other platforms or you are starting from scratch, this will be a really, really interesting for you. So in order to ensure that your campaigns are delivered to your customers, you need to warm up your list first.

Vira: And the easiest way to do that is by building those automations that have high engagement rates. So examples of automations with high open rates and high engagement rates are your welcome series, your exit and 10 flows, your abandon card flows. So before you start sending any campaigns to your customers, start with the flows. Believe me, it will help you with your sender reputation a lot. So this was kind of a little throw tip of the week. And we are finally, finally are excited to introduce our guest for today. So Alissa, you can take it from there.

Alissa: So we are very excited because we have a very special guest on with us today. I promise I am not brown nosing when I say this because our guest also happens to be our boss, mine and Vira's boss. He is the brains behind the Flowium operation, and one of the master jet eyes of email marketing, or as we would call here on the podcast, the email marketing Einstein himself. Aside from being a master of email marketing, he is also a seriously impressive CEO with an incredible story. He's a great boss to work for and work with. And he also has a cool accent. His story again is really, really interesting. So buckle up because you're in for a wild ride for today's episode. Welcome Andriy Boychuk. I wish we had a little applause in the background.

Vira: I think we can do this. Watch me Alissa. How do you like your introduction?

Andriy: I love it. Actually, I have to downplay it a lot because you spoke such highly about me. I mean, when I introduce myself, I never use those kind of words.

Vira: Master jets, really? You never use those? Interesting.

Andriy: Einstein. I'm not even stand by Einstein, not even close.

Alissa: Yeah. This is not a very Ukrainian last name.

Vira: I bet. So Andriy, before we go to all the serious questions and everything, we usually do this little blitz questions, like a round with six random questions. So I'm going to shoot you a really quick question and you just answer without thinking. Just the first thing that comes to your mind, okay? So Staten island or Brooklyn?

Andriy: Staten island.

Vira: Daughters or sons?

Andriy: Daughters. Actually, there's no difference for me, but I have two daughters.

Vira: Your idea of a perfect Sunday breakfast?

Andriy: Pancakes.

Vira: With?

Andriy: With Nutella of course.

Alissa: Wow.

Vira: I knew that you're going to say that.

Andriy: It's like the entire Flowium team loves Nutella.

Vira: I know what we're going to get you for Christmas.

Andriy: Sure.

Vira: So Nutella subscription. Book you are currently reading.

Andriy: The Mass in Middle.

Vira: Oh, I've never heard of this book. Interesting.

Andriy: It's thicker than Bible. So don't stress.

Vira: Cool. Amazon or Shopify?

Andriy: Shopify, a hundred percent.

Vira: Klaviyo or ActiveCampaign.

Andriy: Klaviyo.

Vira: However, it depends.

Alissa: I knew that he was going to say that. I knew it.

Vira: That was very expected. So Andriy, I feel like it was a great, great warmup. So now let's get to serious questions. So Andriy, how did it all start? What's your origin? Let's go back 10 years or 15 years. You are an immigrant. You came to Canada, sorry, you came to the states with your parents when you were teenager. So tell us about that time, what's your origin? And when did you immigrate to states and how was it?

Andriy: Okay. I can tell you everything except the part I came to Canada because I didn't. Yeah. So I was 15, almost 16 years old. And I came to the U.S because of my parents. I didn't have a choice at that moment, so they went here and I just followed with my sister. And this is how I came here. I went to community college. So that was the typical stuff, just went to community college then started a job. However, my job was a little bit unique. First I was working at moving company, so moving people from one place to another place, like their furniture and stuff, moving huge buildings, apartments and so forth. So I did that for three years while going to community college and downplaying my smartness. So typically it takes two years to finish community college and it took me almost four years because of my English. I couldn't pass English test, but I did it. I'm very persistent.

Andriy: So I did it. Yeah. And after that, my friend invite me for a job. I had no qualification, only desire.

Vira: Wow.

Andriy: So it was engineering firm and I always dreamed to be architect and I knew how to draft. But I knew how to draft with a pen and pencil, not in the computer. So they gave me task and told me here is the program called AutoCAD and draw us circle line and something. And I had to figure out on the fly how to do it, and I did it. Wow. And this is how they hired me.

Vira: Oh really?

Alissa: Oh my gosh.

Andriy: Yeah. No qualifications.

Vira: I'm surprised you didn't need any qualifications or anything. Wow. It's interesting. I know really well about all these like AutoCAD and 3DS Max and all this good stuff because my husband, Andriy, well, different to Andriy, just a quick note.

Andriy: Different Ukrainian Andriy.

Vira: Different Ukrainian Andriy. Yeah. He's an architect as well. Well, he was an architect. He's in e-commerce right now as well. So I know this programs really, really well because I was helping him with his assignments when we were back in university.

Andriy: So funny story about the program. So when I started, I was so into this program, I was working, I believe, 10 to 14 hours a day because we were busy at that company. And I was like, I'm so eager to learn and to succeed in that company. So sometimes I had dreams about drawing in that company and doing projects.

Vira: Wow.

Andriy: I was waking up Saturday morning, at that moment it was my girlfriend. She told me like, where are you going? I say, I'm going to work. And she said, it's Saturday, I like, oh, I forgot. So I was so into my job that I was a hundred percent dedicated.

Alissa: Wow. That's really cool.

Vira: When you're in, you are in.

Alissa: Yeah, seriously. Wait. So Andriy, when you moved to the U.S, did you move directly to New York? IS that where you ended up?

Andriy: Yes.

Alissa: Okay.

Andriy: Yeah. We went Brooklyn, Fresno.

Alissa: Okay, cool. And that's where you've kind of been pretty much your entire time that you've lived here in the states, right?

Andriy: Yes. So then I moved for one year to Queens and after that Staten Island.

Alissa: Okay, cool. So I actually immigrated to the states when I was five and Queens is where we started. That's where my parents and I started living, so I kind of know the area. Now I'm a Florida girl, so I've forgotten all about that, but cool. Okay. So you were at an architecture firm and then obviously because of your dedication and how much you were kind of persistent and you were determined to succeed, you kind of climbed to the top and you eventually worked as a project manager over there. Is that right?

Andriy: First of all, it was because if my ex boss was listening to it, it's not architectural firm. It was technology consulting firm.

Alissa: Gotcha.

Andriy: We were like low voltage engineers. So I was like drafters and senior drafter, then I become designer, they model me in design then project manager, then senior project manager. And when I reached that level, I left, I quit the job.

Alissa: Okay. Why did you quit once you reached? Seems like you really reached the top and then you were like, okay, I'm out of here.

Andriy: I didn't see any logical next step in that company, maybe to become a partner or something like that, but I didn't want to stay in that industry. It didn't excite me. It excites me what I achieved, but the industry itself it was not my calling or my passion.

Alissa: Gotcha. Okay.

Vira: Cool. So you leave your fancy job in Manhattan and you get off on this idea of creating the resource for immigrants. I maybe skipping to the next portion of this of your life, because that's actually when I've met you for the first time. I've met you as the owner or the CEO or whatever the name of the immigrant parade. So tell us a bit about that resource and tell us a bit about that time in your life.

Andriy: So for the last three years before quitting my job, I was in parallel developing online community for Ukrainian immigrants who live in the states or planning to come to the states and to adapt to this, I mean, different life. Because life here is hundred percent different from life in Ukraine.

Vira: Yeah.

Andriy: So I was building that resource myself. I wrote like close to 400 articles, close to hundred videos. And I quit my job because I thought that I can make a living with that platform, that website. And at that moment I was married and we had one year old daughter and I mean, my expenses, I mean to support family, my expenses went a little bit higher and we live in New York city. I mean in New York, not the city. And I believe we had five or $6,000 savings and it took me three months to hit the bottom and start spending everything on credit cards, going a negative. Then I realized, there's no way I can make money with this platform, with this website. And I started figuring out what can I do next? Sorry, not what can I do next, but how can I make money? How can I support my family? It was not about my calling and my passions, it was about survival.

Andriy: And one thing that I was doing in this company, the Ukrainian organization is we were heavily focused on email marketing. And when I start looking for jobs or on first on Upwork, I saw that email marketing people are paying close to $50 per hour for email marketing. And I'm like, come on. Everybody knows how to do it. It's so easy. It's just second nature for everybody, and somebody paying $50. And I remember taking the first job and they paying me $50, and it took me eight or 10 hours to do. So you can do the math how much I made per hour. Yeah. And this is how it started.

Alissa: Wow. Okay.

Vira: That's exciting.

Alissa: Yeah.

Vira: Just like to make a quick note, that resource immigrant product, it's a really, really great resource and it's still existing. And how I learned about it, I basically started googling something random like, how to build a good credit history in the states or something like that. And your resources from your websites were always, always at the top, because if you think about it, there's not so much like information in the internet in Ukraine. So, I mean, that was a great platform, but what you are doing right now is I don't know my personal opinion so much cooler actually.

Andriy: Thank you. Thank you.

Alissa: Okay. So you were like, okay, let's start doing email marketing. You're starting to take jobs on Upwork, and then what happened from there? How did you build this rapidly growing empire called Flowium? How did that all start?

Andriy: I don't like the word you used at the beginning of podcast called boss. I don't consider myself boss, but I like the words you just used, empire.

Alissa: So you're emperor. The emperor of the empire.

Andriy: No, I could consider myself leader, but not boss. So how did it get started? I mean, I was surviving, so I was doing any kind of project I could. Like $5, $10, $20, $500, or any new project comes to. Somebody accept my proposal, I just did it. I was working close to another 14 to 16 hours per day just to break even.

Alissa: Oh my God.

Andriy: Sorry, not even break even, just break even with my expenses, but not even considering that. And I did email marketing for everybody, for dentists, lawyers, coaches, e-commerce, so I serve any kind of company. And fast forward few years when I made enough money to survive, then I started realizing what I'm really good at. And after analyzing all those projects, and even you can go to Upwork to check how many projects I did. I didn't make as much money, but there's crazy amount of project that I did. So I figure out that e-commerce is where I do the best. So I start slowly focusing on that niche, email marketing only for e-commerce. So I did everything myself and then I become popular more and more popular, and just already organically grew up from being a freelancer to building an organization, building an agency,

Vira: Correct me if I'm wrong, but you've started from ActiveCampaigns. That was the platform that you first was introduced to, correct?

Andriy: Correct.

Vira: Because you were working with different clients and not only e-commerce.

Andriy: Yes. So ActiveCampaign was and still the preferred software, if you are not e-commerce. But if you're e-commerce, we work only on Klaviyo because I mean, we personally believe it's the best email marketing platform for e-commerce. But if you are like dentist or a lawyer, I do not recommend Klaviyo. In Flowium, for our agency, since we are agency, we are service-based business, we are not e-commerce. We personally use ActiveCampaign.

Vira: Cool,

Alissa: Got it. OK, cool. So as you're moving along, you're figuring out email marketing is where you're at, but your strong suit in email marketing is e-commerce email marketing. And then you start this agency, but you didn't really even have the intention to start what Flowium has really transpired into. I mean, from my understanding, when you started, it was like, okay, I'm going to take on clients and I'll be my own kind of Flowium company. But then as you started to become more popular, you were like, oh my gosh, I need help. So that you started hiring people and it's growing, it's growing. And now it's kind of become what it is.

Andriy: Now, when you look back, it's so organic and it's so smooth, it was transitioning from one thing to another and organically growing. But at that time it was not as clear, what am I doing? When I start freelancing, I create this website called email marketing NYC. I had no clue. I just create the website because everybody has websites, so I created one. And what name should I use? I didn't even think two minutes. I didn't invest two minutes to create a name. I just like, okay, I do email marketing and I live in New York city. Those two things are cool, so I put them together, a Domain is available, pay $12 and edit the rest.

Vira: Oh really?

Alissa: Wow.

Vira: I thought you did it because you were some kind of SEO genius or something in your organization.

Alissa: No.

Vira: Because when you literally type in email marketing New York, that was the first thing that was popping up. I thought it for SEO purposes. Oh, wow.

Alissa: Wow. Yeah. I wasn't the fan of that name, honestly. It was too long.

Andriy: You have a cool story.

Vira: Yeah. When you are on these conferences and everyone is asking you, Hey, what's your company name? Or where are you from and what are you guys doing? And this is kind of the main sort of things that you were discussing, right? This is your icebreaker. This is the way that you connect with people. And I had this company name on the badge and it was Email Marketing New York. So people literally didn't have to me to ask anything because what you're doing? Email marketing. Where are you from? New York. So this is almost too descriptive. I wasn't the fan of that mate. I wasn't the fan at all.

Alissa: But it worked out.

Vira: Definitely.

Alissa: It worked out, it was great. That's awesome. Cool. I love hearing your story, Andriy. I've heard it maybe a million times and I'm like, every time I hear it, I'm like, wow. It's like I've heard it for the first time, it's really cool, really, really cool.

Andriy: Thank you.

Alissa: With regards to email marketing, as we kind of transition our questions over to the logistics of email marketing and things like that, what would you say were one or two of the biggest challenges or obstacles that you faced when you first started email marketing.

Andriy: Explaining to people what I do, people outside of the industry. People typically tell me, oh, you're that guy who send spam emails.

Alissa: Yeah.

Andriy: And when we have that name, Email Marketing NYC, I receive actually bunch of calls from older generation and calling me like, oh, can I buy from you 50,000 of email subscribers? I'm like, I'm not selling anything.

Alissa: Oh my gosh, that's hilarious.

Andriy: Or I have 20,000 off emails I scrap from somewhere from different websites, can you blast them? I'm like, no, sir, I don't do this kind of service. So it was the personal challenge in terms of professional and maybe for listeners who listened that it was understanding the power of email marketing. So everything I did before, it was powerful, but what we do now, and when I start developing Flowium and developing strategy, understanding how we can send relevant messages. And I know you love that term. How we can send relevant message on big scale. So yes, we send one message but everybody receive a different kind of content in that message. So it was a challenge as well as a opportunity to learn and not improve, but master.

Alissa: How do you now explain to your parents and grandparents and your older relatives what you do? Because I'm still having a hard time.

Vira: Yeah. Me too.

Andriy: Actually, we working with NATA and Anastasia on our marketing department. So I told them, I have four, your old daughter, she asked me, what do you do? And I don't know how to express myself.

Vira: Just say you're a fireman.

Andriy: So now we have this challenge, and all three of us working together to trying to figure out how to explain in easy terms. Because nobody knows what they do, all my friends, they asking and at the end of the day, when we have few beers and like, just tell us what do you do. They know me for so long and they have no clue what I do.

Vira: I feel like that's the struggle for all of us. So yeah.

Alissa: Yeah.

Vira: After you explain it to your four year old, just give me the definition, I'll use it for my grandparents and my parents and everyone. And apart from your own challenges and mistakes, what were the other sources of learning for you? Where did you get this information when you first started? Any courses, YouTube channels, anything like that?

Andriy: The biggest mentor or the biggest resource for me when I started, it was Pat Flynn. Vira, you know I love Pat Flynn from Smart Passive Income. And he has that ebook that he wrote decades ago about email marketing. So I took that book and basically I built email marketing strategy based on that, based on that book. And one thing I learned, and especially if you are listening right now and you have any kind of agency, do not explain strategies in a word format, try to put it in diagram, try to show people how it looks like. So people are better visual learner or they understand better in visual format than in text. So when I read Pat's book, it was text based only, and I transformed that book into diagram. And I sold that diagram to all kinds of businesses over and all and over and over and over again.

Vira: And we are still using those diagrams to this day.

Andriy: Yeah. But at that moment it was version 1.0, and right now it's like version 1,345.

Vira: Yeah. And by the way guys, right now we are using this tool called Miro. We started using it maybe two months ago or something, and it literally changed the way we do things. So if anyone is looking for some kind of visual tool, this is the one to try. Yeah.

Andriy: And I don't think they sponsor this.

Vira: Not at all.

Alissa: This is not ad. Maybe future episodes.

Vira: But dear Miro, if you want to sponsor us, I'm your girl.

Andriy: Oh, by the way, I was invited to Miro Washington, DC to talk about how we use Miro in our agency.

Vira: Okay. So maybe they actually can sponsor our podcast one day.

Alissa: Yeah. That would be great. Andriy, what are some kind of, so I guess this is applicable for when you started in email marketing, but then also with all the knowledge and experience that you've gained over time. What have been the most typical email marketing mistakes that you've commonly seen with either clients when they're starting out with email marketing or even non-clients? So when you subscribe to an email newsletter list, what are some typical kind of mistakes that you see companies or people make when they're doing email marketing?

Andriy: So the first thing is strategic challenges. People create email marketing automations on a flyer. Oh, I heard about abandonment card, let's put abandon card. Oh, I heard winback, what is winback? Doesn't matter, just put it in our system. Or Klaviyo is so good, they have Flow library, let's just add those flows and we are all be successful. Just imagine how they build houses. So they have a blueprint, they have architect, they have engineer to put everything on a paper before they start building. So we are email marketing consultant specialist, freelancer, whatever you call us, we create those kind of strategies. So the most common thing I see clients, they don't have any clue what they have and what is the strategy behind it? So this is the most common mistake number one. Second thing is analytic deficiencies.

Andriy: Okay. I send this campaign, the open rate is 55%, and click through rate is 15%. Is it good or bad? It sounds good, but maybe it's bad. I'm not sure. And if you don't know where you stand, you don't know in which direction you should move or do I really need to invest in email marketing or not? On another hand, I had some clients who we were prospecting and they like, oh, I have a 1% open rate and we are very successful, I don't think we need your company. I'm like, okay, it's fine. But 1% it's not even open, we consider it open rate. So analytic deficiencies is a huge thing. Also, technical difficulties, you need people who know what they do from strategic perspective but as well as from technical.

Andriy: So to put those automations together and troubleshoot them, it's technology. And there will be nothing perfect, there will be mistake, either technical glitch or human mistakes, but somebody needs to be responsible. And that person typically there's one person in the company who responsible for everything and email marketing, and that doesn't have enough hours in the day to complete. That's why they do it quickly and do mistakes. So the third mistake, I see a lot in companies. And the last thing to hire, hire right people. Try to when you have time, just look for email marketing expert, Google it, you can find project manager, doctors, lawyers, but there's so few email marketing expert in the entire world, not only U.S.

Vira: True.

Alissa: Mm-hmm (affirmative).

Andriy: They don't teach this stuff in college, high school. It's like you cannot get the degree. I think we'll be providing soon certification for those kind of experts, but this will be Flowium certification. But anyway, you cannot get degree. So how do you look for that kind of people and how can you check they are real and they have results. So those are four main challenges that I see all our clients face. With those four challenges or one of the four.

Vira: Yeah. And I feel like often people don't understand the return they can actually get on email marketing. So I think the number, and Alissa correct me if I'm wrong, it's 38 to one. So for every $1 you spend on e-commerce, email marketing on average, you are getting $38 back. So that's why it's so important to find the right people. And yes, Andriy, just like you said, it's not that easy to find the people who are specializing in email marketing. They're a gazillion of jack of trades who are doing everything and they can say, Hey, we're going to do the branding, the messaging, Facebook ads, email marketing, everything. But I think this is the power of our company that we are very narrowly specialized on email marketing for eCommerce. So that's a big one.

Alissa: Yeah, for sure. It still applies Andriy, what you said that you had gone through years ago when you were starting out in email marketing. There are tons and tons and tons of job listings on Upwork asking for email marketers, it's nuts. I still get the notifications sent to my Upwork like, hey, we found all these new jobs that apply to what you do. And it's like 50 new listings looking for email marketers. And I'm like, holy molly. Don't people see this and think like, I got to learn this skill so I can take advantage of all these open jobs. It's nuts, it's really nuts.

Andriy: Yeah. And I told you this morning, even story that we are prospecting one client and the funny story that person trying to get bits from different companies and all those companies and those resources all recommending us. And I'm like, even this morning, I made a joke that we have like monopoly in this industry.

Alissa: Yeah. Well, it's rare. And it's rare to have a company that specializes in the way that we do with e-commerce specifically, but then also you have these really large scale email marketing companies that it works very similarly to how the corporate world works, where a client makes a request and it's like, well, you need to put through that request and then we'll get back to you in two weeks about that request, because it's just one big machine. Whereas for us, what we do is we really tailor in and focus on providing not only the high quality email marketing service, but then also that really tailored, specific, personalized intimate kind of relationship with the client where they make a request, and sometimes we can even do it within like 48 to 72 hours, if they catch us at the right time.

Alissa: So it's nice because there's that personal kind of mom and pop shop aspect to what we do, but then also there's high quality work that comes along with it that you see these other kind of corporate, these more large scale corporate organizations kind of doing so. Yeah. We definitely have a monopoly to a degree.

Vira: Yeah. I feel like people don't understand that email marketing can really be exciting, right? People get excited about Facebook marketing and about Google ads, but email marketing I feel like people don't understand that it's still very much alive and it's thriving.

Alissa: Yeah. No for sure.

Vira: Yeah. So Andriy, knowing everything that you know about email marketing, about e-commerce email marketing specifically, what is the key message you want all e-commerce business owners to hear about email marketing?

Andriy: Just be relevant. One person opens your email, they want to read it and not just archive it and move it to the next one. And to be able to accomplish it, you need to understand who is your recipient is.

Vira: Yeah. It's a big one. Relevant. Right message to the right person.

Alissa: I love that word relevant. It's like the only word we say on this podcast.

Vira: I feel like we overuse it. We should get the patent for that word.

Andriy: There are actually two words, relevant and big dogs.

Vira: Oh yeah, big dogs. Love it.

Alissa: Big dogs. We love relevant big dogs.

Vira: Relevant and big dogs are our favorite. Send them over our way.

Alissa: Okay. So Andriy with regard to, and actually I would like to know this too as someone who works at Flowium. So kind of going at the goals and plans, where do you sort of see Flowium in the next five to 10 years? What other resources or services do you want Flowium to eventually provide kind of in an ideal, perfect world?

Andriy: Sure. So right now we are like 99% service based business and 1% educational platform. So moving forward, maybe in five years or 10 years, we want to be 50, 50. So 50% service based business and 50% educational platform. So people can learn from us and either open their own agency or add service to their own agencies. So this is the goal and in the future, I'm not sure how far from today, but we want to add additional owned marketing channels to our services, like direct mail, SMS and others.

Alissa: Yeah. SMS is a big one. That's one that's people are getting all buzzed up about and they're like, okay, how do we do it? I'm like, everybody slow down. Let's focus on one thing at a time.

Vira: I thought, Andriy, you are going to say something fun. Like in five years we're going to have the headquarter with the rollercoasters. Stuff like that.

Andriy: So right now, we are I believe in nine countries. So tell me maybe you have ideas, how can we get together and be in one place?

Vira: Well, I heard Canada is nice, I don't know.

Andriy: Cool. Right?

Vira: Yeah. It's not bad. I heard it from a friend. I might be biased.

Alissa: It would be cool to have a company wide retreat at some point. I think that would be awesome. But we'd have to find, maybe we'll all go to like Switzerland or something because they're pretty neutral, right?

Vira: Yeah.

Alissa: So I feel like that's a neutral spot for everybody to meet no matter where you're coming from.

Vira: Switzerland is not bad at all. So Andriy, talk a little about all of the resources, like the educational resources that we are having right now with Flowium because I feel like that's a big one and you don't necessarily have to hire us if you are a small business or if you're just starting, if you just want to learn more about the e-commerce email marketing. But we do provide a lot of good, cool courses and information and stuff like that. So talk about this side of the business bit.

Andriy: Sure. I don't know, maybe it's my personality, but I love to share and I love to share what I know and almost for free, but sometimes people don't want free stuff, they want to pay. So that's why I charge money. But this morning I check that we have 117 videos on YouTube about Klaviyo email marketing and everything that we do. And some strategies like case study about loyalty program, just type in in YouTube Flowium loyalty program. I break down the actual strategy we use for one of our client. And they pay us money to do that, and I'm just shared for free. So you are free to check it out and just copy what I showed you. So I'm big on sharing and so YouTube one, this podcast, I believe. What episode is this like eight or seven?

Vira: This is eight. Yeah. Episode number eight.

Andriy: Yeah. And now we're working on creating blog posts. We have different cheat sheets, so we sharing a lot of content. As well, we will be offering soon small packages like if you want to hire us only for loyalty program or you want us to do the audit, it will be smaller packages and affordable for any kind of business, small or big. So it doesn't mean you have to hire somebody, us or anybody else. There's bunch of free resources already. Yeah. Sorry. I probably, did I answer your question?

Vira: Oh yeah, hundred percent. And by the way, guys, Andriy had mentioned this, that we are at eight episodes of this podcast and we do have a lot of cool stuff that are coming. But if you are just starting with email marketing, I feel like our podcast number six, our episode number six, about the three easy ways to build a massive email list would be a really good one to and to re-listen. So if you're just starting, that's the way to go. And also another cool resources that we do recommend to use is actually our community. We do have a really cool email marketing community and to join the community, just type flowium.com/community, and we'll be happy to see you there. Yeah,

Alissa: Yeah. For sure. Andriy, thank you so much for today. This was so fun.

Andriy: See again you in one hour.

Alissa: Yeah, right. See you at the meeting in an hour. No, it's cool because it's nice to sort of hear the story and the background, and it's nice because you also kind of get to share your heart behind the company and what you really want to see this kind of flourish into. So it's nice. I think one of my favorite things about working with Flowium, aside from the work, which I love, but also it's nice that we are so open about sharing information with others. Even if people aren't paying clients or even if people aren't employed email marketers with us, it's nice because so many resources and it's now kind of almost gone so over the top where now Klaviyo themselves are starting to use some of the resources that we provide. And we're just very freely sharing and it's a really nice environment to be part of because everyone's just really eager to learn. There's tons of educational resources available and we're more than happy to kind of share that with everybody freely, which is really, really cool.

Andriy: I agree. Just to add to that, what you just said, I like to connect with kind of competitors of ours who do the same thing and share, why? I mean, I believe in healthy competition, but there's so many e-commerce businesses and because of COVID, they it's rapidly increasing and there's no way one company or even all those companies who on market right now can handle all e-commerce retailers.

Alissa: Right. There's plenty, plenty of business to go around for everybody.

Andriy: Hundred percent.

Alissa: Awesome. So guys make sure that you keep sending through your community questions us by using the link in the description or it's just flowium.com/ask. As we start to receive more and more community questions, we'll start to answer one question at the end of every episode every week, make sure that you subscribe and share this podcast with your friends. And like Vira said, if you do want to get involved in a community, make sure that you join us at flowium.com/community, super engaging, super fun. As we've kind of talked a lot about throughout this entire podcast, everyone is in the mode of wanting to learn and wanting to share or knowledge with everybody. So there's no like, I'm an email marketer and I want to join this community, but I'm going to be kind of weird and stingy and not share information.

Alissa: That attitude is just not found in that community. Everyone is really open. People want to gain information and they want to share everything that they know. That's a big reason why we started this podcast in the first place. Like Andriy said, we like healthy competition, but there is a lot of eCommerce business to go around. So there's plenty to share.

Andriy: I agree.

Vira: Yeah, definitely. And don't forget to subscribe to our podcast. We do have exciting new email marketing podcast every week and next week episode we'll be discussing the newsletter. So Alissa, you can tell us a bit more about the next podcast.

Alissa: So the infamous newsletter and we've kind of touched on the newsletter in our very first episode, really briefly. Newsletter, that term sounds boring and it sounds like something people don't read, kind of like a newspaper these days. But we'll be providing you all with ways to spice up your weekly or monthly communications with your subscribers, which is it's again really huge to make sure that you're providing relevant communication and regularly engaging with your subscribers. So they remember that you're there, you're kind of top of mind. So make sure you don't miss next week's podcast episode because it is important, and that newsletter is a crucial part of your marketing strategy.

Vira: Thank you guys. Thank you Andriy for coming, first of all, we're super happy to have you and thank you for listening everyone. Stay tuned and we'll see you or hear you or talk to you next week. Bye.

Andriy: Thank you Alissa. Thank you Vira. Bye.

Alissa: Thanks Andriy. Bye everybody. Thanks for listening to Email Einstein. Can you feel that? Your marketing brain just got a little bit bigger. We ask that you please use it wisely. You've got all the theory you need to get out there and start boosting your sales, because great emails equals revenue squared.

Speaker 1: You just listen to an episode of Email Einstein. If you enjoy it and want to continue getting valuable insights from our hosts, let us know. Go to Apple Podcast, find our podcast by searching email marketing, leave us a review, and we'll send you a pair of Flowrium socks. We know you may be busy later, so take a few minutes to pause this episode now, go to Apple Podcast and share how you are enjoying this podcast with our community. After you do, go to flowium.com/socks to require the prize. Thanks and come back for more e-commerce email marketing knowledge next Tuesday.

Meet your hosts

Vira Sadlak​

Vira Sadlak​

Podcast host, marketer, traveller and a life lover from Vancouver, Canada

When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.

Alternatively, try her email at vira@flowium.com, and she’ll probably shoot you back a list of her favorite cat videos.

Alissa Horta

Alissa Taggart

Alissa is an email marketer that is passionate about relevance!

Her main goal with all clients is to create a strategy and campaigns that are unique to the customer-base. Her favorite part of her role as an account manager with Flowium is to meet with her clients as she loves people. She lives with her husband and growing family in Boca Raton, FL.

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