Email segmentation is the division of your customer database into small groups (called segments) based on specific sets of criteria.
Segmentation is a way to deliver relevant email marketing information that is personalized to each set of users, based on different factors.
In this repurposed episode, Vira and Alissa reveal the four effective segmentation rules that will help you to deliver the right message to the right person at the right time.
- Why it’s crucial to segment your list
- The 6 segments you can create for your core audience
- What to do with your unengaged subscribers
- Why it’s crucial to plan your email marketing efforts and how to do it
Links mentioned in this episode
Meet your host
Podcast host, marketer, traveller and a life lover from Vancouver, Canada
When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.
Alternatively, try her email at firstname.lastname@example.org, and she’ll probably shoot you back a list of her favorite cat videos.