Explore opportunities after the Black Friday and Cyber Monday rush. December momentum does not end with Cyber Monday. Vira and Andriy explain three key December mini holidays, including Giving Tuesday, Green Monday, and Boxing Day, and how these dates drive revenue for your business.
You will hear stories and real campaign examples from top brands that use these holidays to grow sales and support their communities. This episode gives you clear steps for getting more out of the post BFCM season.
At the end, you will hear essential reminders to keep your campaigns running smoothly during the busiest time of the eCommerce year.
You’ll Learn
- Why Giving Tuesday, Green Monday, and Boxing Day offer significant opportunities
- What is the concept of Green Monday
- How eCommerce brands benefit from Giving Tuesday
- How brands use Boxing Day to increase revenue
- Gift card strategy insights
Resources Mentioned in This Episode
Meet your hosts
Vira Sadlak
Podcast host, marketer, traveller and a life lover from Vancouver, Canada
When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.
Alternatively, try her email at vi**@*****um.com, and she’ll probably shoot you back a list of her favorite cat videos.
Andriy Boychuk
Andriy is an Email Marketing Consultant and CEO of Flowium
According to LinkedIn, Andriy is a Top Email Marketing Voice. He authored the Klaviyo Master course to help business owners grow their email subscribers list and figure out the technicalities behind this software.
He’s an avid reader devoted to his two beautiful daughters and loving wife.
