3 min read

#55. How Do You Calculate Email Marketing ROI?

Written by Team Flowium
3 min read
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Is it even worth it to invest in email marketing?

Spoiler alert, it is – according to a study by Shopify, email marketing is the top conversion channel for eCommerce, with an average ROI of $44 for every dollar you spend. 

In this episode, Alissa and Vira sit down with Flowium’s founder Andriy Boychuk to discuss how you can measure your email marketing ROI for your eCommerce store.

Listen to the episode and leave us a review! Then, take a screenshot of your review, and send it to alissa@flowium.com or to vira@flowium.com and we will send you customized Flowium socks 😉 

About today’s guest 

Andriy Boychuk is a founder of Flowium, an email marketing agency for eCommerce.

Before launching Flowium, Andriy spent 9 years working in corporate America, advancing from a junior position to Senior Project Manager at the Clarient Group. He focused on designing integrated, smart building design solutions.

In 2017, he created Flowium to help businesses realize the full potential of email marketing. Since then, he’s pioneered strategies to translate a strong customer retention ground game into stable revenue growth.

He’s an avid reader devoted to his two beautiful daughters and loving wife.

You’ll learn:

  • Why tracking your email marketing ROI isn’t as straightforward as it may seem and what to do about it
  • The factors to take into account when calculating your email marketing ROI 
  • How most email marketing agencies calculate their prices and if that’s the way to do it
  • ​​Why our agency’s pricing is the way it is and what influenced our decision

Links mentioned in this episode


Meet your hosts

Vira Sadlak​

Vira Sadlak​

Podcast host, marketer, traveller and a life lover from Vancouver, Canada

When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.

Alternatively, try her email at vira@flowium.com, and she’ll probably shoot you back a list of her favorite cat videos.

Alissa Horta

Alissa Horta​

Alissa is an email marketer that is passionate about relevance!

Her main goal with all clients is to create a strategy and campaigns that are unique to the customer-base. Her favorite part of her role as an account manager with Flowium is to meet with her clients as she loves people. She lives with her husband and growing family in Boca Raton, FL.

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