Is it even worth it to invest in email marketing?
Spoiler alert, it is – according to a study by Shopify, email marketing is the top conversion channel for eCommerce, with an average ROI of $44 for every dollar you spend.
In this episode, Alissa and Vira sit down with Flowium’s founder Andriy Boychuk to discuss how you can measure your email marketing ROI for your eCommerce store.
About today’s guest
Andriy Boychuk is a founder of Flowium, an email marketing agency for eCommerce.
Before launching Flowium, Andriy spent 9 years working in corporate America, advancing from a junior position to Senior Project Manager at the Clarient Group. He focused on designing integrated, smart building design solutions.
In 2017, he created Flowium to help businesses realize the full potential of email marketing. Since then, he’s pioneered strategies to translate a strong customer retention ground game into stable revenue growth.
He’s an avid reader devoted to his two beautiful daughters and loving wife.
- Why tracking your email marketing ROI isn’t as straightforward as it may seem and what to do about it
- The factors to take into account when calculating your email marketing ROI
- How most email marketing agencies calculate their prices and if that’s the way to do it
- Why our agency’s pricing is the way it is and what influenced our decision
Links mentioned in this episode
Meet your hosts
Podcast host, marketer, traveller and a life lover from Vancouver, Canada
When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.
Alternatively, try her email at firstname.lastname@example.org, and she’ll probably shoot you back a list of her favorite cat videos.
Alissa is an email marketer that is passionate about relevance!
Her main goal with all clients is to create a strategy and campaigns that are unique to the customer-base. Her favorite part of her role as an account manager with Flowium is to meet with her clients as she loves people. She lives with her husband and growing family in Boca Raton, FL.