5 min read

#51. SMS Marketing Tactics With Klaviyo

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5 min read

SMS Marketing has taken the world by frenzy and if you are an eCommerce business owner or work for an eCommerce brand you’ve either heard of it and are wondering “is it too good to be true?” or you’ve already started implementing your own SMS marketing.

All of your questions will be answered here today and for you SMS doubters. Listen to this episode with our guests from Klaviyo, Navin Jain and Stephanie Flynn.

About today’s guests

Navin Jain is an SMS specialist at Klaviyo.


Stephanie Flynn is a Channel Manager and one of our main points of contact at Klaviyo.


We work with both on a regular basis to make sure our clients are totally in the know with all things SMS and overall, to make sure that our clients are happy with the progress and revenue they’re seeing from Klaviyo.

You’ll learn

  • Will SMS marketing kill email marketing
  • Why SMS marketing is better than social media marketing
  • Different types of SMS automations
  • Benefits of Klaviyo SMS vs other SMS Marketing Platforms
  • The “don’ts” of SMS marketing

Some of the questions we ask:

  • Why SMS marketing?
  • Is SMS marketing for everyone? Who should use SMS marketing?
  • What is the ROI of text message marketing?
  • Can you trigger event-based SMS marketing messages?

Meet your hosts

Vira Sadlak​

Vira Sadlak​

Podcast host, marketer, traveller and a life lover from Vancouver, Canada

When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.

Alternatively, try her email at vira@flowium.com, and she’ll probably shoot you back a list of her favorite cat videos.

Alissa Horta

Alissa Horta​

Alissa is an email marketer that is passionate about relevance!

Her main goal with all clients is to create a strategy and campaigns that are unique to the customer-base. Her favorite part of her role as an account manager with Flowium is to meet with her clients as she loves people. She lives with her husband and growing family in Boca Raton, FL.

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