As we all know, Black Friday and Cyber Monday are just around the corner, and it’s crucial to be prepared.
Did you know that the lifetime value of holiday shoppers significantly differs from that of non-holiday shoppers? When you factor in the tighter margins due to holiday discounts, it becomes essential to bring these customers back for repeat purchases. But fear not, because a well-executed bounce-back strategy can tip the scales in your favor. By automating the process of repurchasing, you can incentivize and retain your holiday shoppers.
Throughout this episode, we will guide you through an example of a bounce-back offer sequence. Additionally, we will explore the significance of retaining holiday shoppers and how to harness post-purchase bounce-back flows to increase revenue.
You’ll Learn
- How to retain holiday shoppers with the Bounce Back Flow
- Whom to target with the Bounce Back flow
- How to build the Bounce Back – what exact emails to include
- Vira’s pro hacks for holiday Bounce Back flow
- The exact actionable examples to include in your holiday strategy
Resources Mentioned in This Episode
Meet your host
Vira Sadlak
Podcast host, marketer, traveller and a life lover from Vancouver, Canada
When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.
Alternatively, try her email at vi**@*****um.com, and she’ll probably shoot you back a list of her favorite cat videos.
