3 min read

#71. How to Write Black Friday Subject Lines that Convert

Written by Team Flowium
3 min read

The Black Friday Saga continues this week on Email Einsteins. This might be our most important episode to boost your conversions this Black Friday. With more than 116 million emails going out on Black Friday alone, it’s easy to get lost in the chaos. A robust and unique subject line will get you noticed, and your emails opened.

In this episode, we’re sharing our five favorite styles of subject line that will be your best friend in 2021. We’ll give some examples of highly effective subject lines and break down why they work. We want you to get the most out of those precious 50 characters and stand out this Black Friday.

You’ll learn

  • Our five subject line strategies to boost open rates. 
  • How to use personalization, exclusivity, and discounts to engage your list. 
  • Some common mistakes to avoid like the dreaded grey box emoji.

Links mentioned in this episode


Meet your hosts

Vira Sadlak​

Vira Sadlak​

Podcast host, marketer, traveller and a life lover from Vancouver, Canada

When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.

Alternatively, try her email at vira@flowium.com, and she’ll probably shoot you back a list of her favorite cat videos.

Alissa Horta

Alissa Taggart

Alissa is an email marketer that is passionate about relevance!

Her main goal with all clients is to create a strategy and campaigns that are unique to the customer-base. Her favorite part of her role as an account manager with Flowium is to meet with her clients as she loves people. She lives with her husband and growing family in Boca Raton, FL.

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