3 min read

#172. BFCM Conversion Secrets: Unleashing Strategies and Irresistible Offers

Written by Vira Sadlak
3 min read
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In this episode, our brilliant Lead Strategist, Andrea Pohlmann, sits down with our hosts, Vira and Andriy, to discuss the most effective Black Friday & Cyber Monday email marketing strategies.

About Today’s Guest 

Andrea Pohlmann creates and optimizes email and SMS marketing strategies for our clients here at Flowium. As an expert in revenue-generating strategy, tech stack, and customer journeys, she has also worked as an instructor in the Mohawk City School program, teaching everything from Introduction to Marketing to Small Business and Entrepreneurship.

You’ll Learn

  • Andriy’s thoughts on BOGO deals
  • Different ways to organize a BOGO sale
  • Andrea’s take on mystery discounts for BFCM
  • The right way to incorporate Gift Guides into your BFCM emails
  • Tiered discounts and how to use them for BFCM

Interview Questions

  • Are discount codes still in?
  • Should you send Black Friday purchasers your Cyber Monday deals?
  • When’s the earliest you should start sending BFCM emails?
  • Limited edition products and product launches on Black Friday—yay or nay?

Resources Mentioned in This Episode


Meet your host

Vira Sadlak​

Vira Sadlak​

Podcast host, marketer, traveller and a life lover from Vancouver, Canada

When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.

Alternatively, try her email at vira@flowium.com, and she’ll probably shoot you back a list of her favorite cat videos.

Request free email marketing audit from our experts!