In this episode, our host Vira and Founder & CEO, Andriy Boychuk, share their battle-tested insider tips on fine-tuning your email strategy for BFCM.
You’ll Learn
- How to use email marketing to create anticipation for the biggest sale of the year
- The 3 crucial automations you should set up from scratch for BFCM
- Vira’s go-to content trick to consider for your emails as you approach BFCM
- Why you shouldn’t rush turning on your BFCM automations
Interview Questions
- What are your personal favorite BFCM email strategies?
- Should you revamp your whole email strategy leading up to BFCM?
- Are any post-purchase automations worth updating before the sale?
Resources Mentioned in This Episode
[fusebox_transcript]
Meet your host
Vira Sadlak
Podcast host, marketer, traveller and a life lover from Vancouver, Canada
When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.
Alternatively, try her email at vi**@*****um.com, and she’ll probably shoot you back a list of her favorite cat videos.
