Get ready to dive deep into how flawless communication, teamwork, and best practices keep brilliant marketing strategies from getting lost in translation. Vira Sadlak, a strategist at Flowium and host of the Email Einstein podcast, joins as today’s guest. Vira and Camila work closely on the same team, and in this episode, they reveal how tightly knit pods, collaborative tools, and innovative solutions—like custom GPTs—help their team deliver top-tier service to high-end clients.
You’ll hear actionable tips on building strong foundations with essential email flows, the importance of adapting strategies to client goals, and real-world examples of adjusting to metrics and client feedback. Plus, discover their favorite project management and analytics tools, and how a positive, flexible team dynamic empowers creative freedom while maintaining high standards.
Don’t miss these practical tips and behind-the-scenes insights!
You’ll Learn
Why it’s important to have living documentation with key brand details
How to use custom GPTs for email quality control, and how AI tools can help you become a better translator
Why having clear, step-by-step processes is key to high-quality work—and how building in flexibility and room for freestyling makes those processes even more effective
Cross-functional knowledge every strategist and PM should have
Essential tools for project management and strategy
Advanced strategy tactics for top-performing accounts
Key advice for strategists and project managers
Resources Mentioned in This Episode
Meet your hosts
Vira Sadlak
Podcast host, marketer, traveller and a life lover from Vancouver, Canada
When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.
Alternatively, try her email at vi**@*****um.com, and she’ll probably shoot you back a list of her favorite cat videos.
Andriy Boychuk
Andriy is an Email Marketing Consultant and CEO of Flowium
According to LinkedIn, Andriy is a Top Email Marketing Voice. He authored the Klaviyo Master course to help business owners grow their email subscribers list and figure out the technicalities behind this software.
He’s an avid reader devoted to his two beautiful daughters and loving wife.
