About Brevo PushOwl

A large share of ecommerce store visitors leave without completing a purchase or providing contact information. When this happens, brands typically cannot reach those visitors later through email or SMS because no contact details were collected.

Brevo PushOwl addresses this gap by enabling web push notifications, which allow visitors to subscribe to notifications directly through their browser with a single click. No forms or personal data are required to opt in. Once subscribed, brands can send notifications to those users on desktop or mobile devices.

Web push notifications can complement existing retention channels such as email and SMS by enabling communication with visitors who have not yet shared their contact information.

Across their merchant base, the platform returns $97 for every $1 spent on web push.

Why do brands need to use PushOwl?

Email and SMS are widely used channels for retention marketing, but they require customers to provide their contact information. Many website visitors do not complete forms or checkout, which limits the ability to reach them later.

Web push notifications allow visitors to subscribe through a browser prompt. Once they opt in, notifications can be delivered directly to their device, even when they are not actively browsing the store.

Typical use cases include:

  • Abandoned cart reminders
  • Price drop alerts
  • Back-in-stock notifications
  • Promotional announcements
  • Flash sales

These notifications appear on both desktop and mobile devices and are delivered immediately through the browser.

Brevo PushOwl notifications in different browsers.

How can Flowium help PushOwl brands?

Whether you want to add push alongside your existing setup or consolidate your full retention stack into one platform, Flowium’s team can help you get the most out of Brevo PushOwl. From strategy and flow architecture to ongoing campaign management, Flowium brings the hands-on expertise to make the platform perform for your specific brand and product catalog.

PushOwl Products and Features 

Brevo PushOwl is a complete retention marketing platform. Alongside web push, you get a full email and SMS suite, all in one dashboard with shared subscriber profiles, cross-channel automation flows, and unified revenue attribution.

  • Email: Drag-and-drop builder with Shopify product blocks, dynamic discount codes, behavioral segmentation, and Brevo’s own email infrastructure for full deliverability control and transparency.
  • SMS: Two-way messaging with TCPA compliance, quiet hours, and Shopify checkout opt-in. 98% open rates for time-sensitive promotions and order updates.
  • Web Push: One-click browser opt-in, rich media notifications, automated sequences, instant delivery to desktop and mobile.

You can add push alongside your existing email and SMS tools, or consolidate everything into one platform. Both paths work.

Ready-Made Automations

Abandoned cart, welcome series, browse abandonment, back-in-stock, price drop, post-purchase, win-back, and sunset flows come pre-built and ready to customize. Cross-channel flows route messages to the right channel based on subscriber behavior and preferences.

Support

Brevo PushOwl provides 24/7 human support from a global team that knows Shopify, deliverability, and automation inside out.

<1 Min<2 Days
Avg. Chat ResponseAvg. Resolution Time

Real people, not bots. 3,000+ five-star reviews on the Shopify App Store. Shopify Staff Pick.

PushOwl Pricing

Brevo PushOwl uses a message-based pricing model rather than charging based on the size of the contact database.

1. Basic bundle

 

Price: $0 for 500 push notifications/month

2. Plus bundle

 

Price: starts at $19/month for 10K–30K notifications/month

Includes: core automations (abandoned cart, back-in-stock, etc.), email + SMS features, subscriber import and export.

Pricing scales with volume:

10K → $19
20K → ~$38
30K → ~$57

3. Power bundle

Price: starts at $79/month for 25K notifications/month

Includes: all automation features, advanced segmentation, browse abandonment, smart delivery (better timing/deliverability), dedicated support.

Pricing scales with volume:

25K → $79
50K → ~$149
100K → ~$299

PushOwl Popular Integrations

Brevo PushOwl is designed to integrate with Shopify and can be installed directly from the Shopify App Store. 

Reviews: Stamped, Loox, Yotpo, Judge.me
Subscriptions: Recharge, Bold
Loyalty: Smile.io, LoyaltyLion, Leat
Analytics: GA4, Triple Whale
Popups: Privy, Justuno, OptiMonk, Digioh
Automation: Zapier (5,000+ app connections)

PushOwl Testimonials

“My PushOwl campaigns have been 3x more successful than my email campaigns.”

– Stealth Birding Limited, United Kingdom

 

“I have brought in over $200,000 of revenue by using this app consistently.”

– Boomers Forever Young, United States