Discover how RFM analysis can help you understand your customers better. Learn how Recency, Frequency, and Monetary metrics reveal customer value, improve targeting, and boost retention strategies. Perfect for businesses looking to optimize marketing efforts!

In order to ensure that the correct messages are being sent to the right customers at the right time, email segmentation plays a vital role in a successful email marketing strategy.

Andriy talks about 8 segments that you need to set up for any Black Friday Cyber Monday season.