What is the customer lifecycle? Why do you need it, and how will it help you in your marketing efforts?

When the abandonment rate keeps increasing, it is a clear indication of a greater problem. To avoid escalation, it is best to keep up with shopping cart abandonment statistics, calculate your abandonment rate, and monitor it over time.

Email automation is a very powerful tool when it comes to marketing automation. As an e-commerce marketer or business owner, staying connected with your customer is of utmost importance.

In this guide, we’ll walk you through the most important eCommerce email flows, along with examples and advice on how to set them up effectively.