Let’s load up a cart, figuratively speaking, with information about cart abandonment and checkout abandonment, and then look at ways of avoiding, and rectifying, these impediments to customers’ experience.

In most cases, owners of websites want visitors to complete their purchases from start to finish on their first visit to the website. However, up to 75% of carts end up abandoned. This is where abandoned cart email software comes in handy. 

There is always a risk of clients not returning to your business and finding other competitors on the market to fulfill their needs. When this happens, the best solution is to send a customer winback email.

Over time some customers will lapse, while others just lose interest. This is when win-back emails can be used to re-engage your customers and bring their attention back to your brand.