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SMS Marketing Platforms — Klaviyo vs Attentive

Klaviyo and Attentive are the two most popular SMS platforms. Most startup businesses struggle to choose between the two, therefore I wanted to provide a concise outline of how I approach SMS tech platform options

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The Trigger Split vs Conditional Split in Klaviyo

Since 2018, Klaviyo has a new feature known as the Flow Builder with options for the trigger split and the conditional split. A flow in Klaviyo allows you to automate touchpoints with your subscribers.

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