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Click Rate (CR) vs Click Through Rate (CTR): Understanding the Difference

One of the most important metrics for evaluating the effectiveness of your email campaigns is the click rate (CR) and click-through rate (CTR).
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Spam filters, server limitations, and other factors can cause your email to be flagged as spam or lost along the way. If you have such deliverability issues, here is what you can do about it.
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MIN READ

While transactional emails are as exciting as a bowl of plain oatmeal, they are the unsung heroes of your eCommerce business. They make sure your customers get the information they need whenever they create an account on your site, place an order, or forget their password. 
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