How The Sports Edit Achieved +28% YoY Growth During BFCM

First-Time Customer Revenue $

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About the Client and the Problem They Faced

The Sports Edit is a curated eCommerce destination for premium and stylish performance activewear, blending high-performance brands with trend-forward design to inspire movement.

Challenge

Grow BFCM revenue while maintaining efficiency, engagement, and customer performance despite higher send volumes and heavy seasonal competition.

Black Friday/ Cyber Monday Email Marketing Results for The Sports Edit Brand

The Sports Edit grew total store revenue by nearly +28% year-on-year, with broadcast campaigns delivering the strongest lift thanks to effective BFCM and holiday promotions.

Email remained the powerhouse behind their success, while SMS contributed strong results as a supporting channel.

Increase in Total Shopify Revenue

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Increase in Campaign Revenue

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Increase in SMS Revenue

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New customer revenue more than quadrupled, while returning subscribers remained highly engaged, and overall engagement stayed strong despite higher send volumes.

Increase in First-Time Customer Revenue

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Increase in Repeat Customer Revenue

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Here’s What the Flowium Team Implemented

Crafted and executed the BFCM and holiday strategy.

Segmented the audience to effectively engage both first-time and returning customers.

Designed BFCM campaigns.

Automated flows were maintained consistently for steady performance.

Implemented SMS marketing as a supporting channel.

Black Friday/ Cyber Monday Email Designs

Explore email designs that showcase style and turn clicks into conversions.

What Our Clients are Saying

What Our Clients Say

Design-driven brands need design-driven results. See what these home decor and furniture industry leaders have to say about working with Flowium!

Andriy and his team are awesome. They created an email campaign for me and my online sales increased by 40% in a matter of a few months. Crazy.

He is professional, organized, and sent me thorough demo videos walking me through the process so I could have my assistant do updates. Would highly recommend him.

Flowium helped my company create the foundation of our automated emails and list segmentation which continue to perform and bring in extra revenue today. Their team was a pleasure to work with and I'd recommend them to anyone who wants to expand their email program. Flowium helped my company create the foundation of our automated emails and list segmentation which continue to perform and bring in extra revenue today. Their team was a pleasure to work with and I'd recommend them to anyone who wants to expand their email program.

Top notch Klaviyo Agency partner. The growth they bring to their clients is almost hard to believe - but after getting to know this team, it makes a whole lot of sense. They are true experts in the Email and SMS space. Couldn't recommend them enough!

Andriy and his team know exactly what to do and how to help small businesses in many industries. He is exceptionally organized and knows how to get right to the heart of solving problems and providing scalable solutions.

Flowium are one of the best marketing agencies I've yet to come across. They are incredibly organized, results orientated and always come back to you super quick to answer any questions you have about their work. They're a great team and always have a super positive, motivating attitude. Very pleased with what they've done for my brand - thanks Kyrah, Amanda & Jeffrey. You guys are awesome!

incredible team, highly skilled! Grateful to come across them!

Flowium team is an awesome email marketing agency that our team has been working with. They are very organized and professional by using the Mirro board. Amanda is very easy and efficient to communicate and work with. Overall they have made our workflow a lot more seamless, it's a great experience. We would highly recommend it.