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Black Friday & Cyber Monday Case Study

Discover how during Black Friday & Cyber Monday an eCommerce brand grew from zero emails in August to a +79% increase in list size by November!

From Zero Emails in August to +79% List Size Growth by November

Increase in
List Size
+ 0 %

About the Client and the Problem They Faced

This brand hired us before their most crucial quarter. We started in August, preparing their email strategy for Black Friday and Cyber Monday. From scratch to profit, we readied their Klaviyo account for BFCM success.

Challenge

When we started, we had to build everything from scratch in Klaviyo. They had used Aweber for some campaigns and flows, but together, we created new flows and campaigns within Klaviyo. Additionally, a pre-prepared BFCM design using non-brand colors left performance uncertain.

Our Wins

The results spoke for themselves.

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After 4 months
+0%
Increase in Flow Revenue
5.39%
13.37%
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After 4 months
+0%
Increase in Campaign
Click Rate
0.57%
0.93%
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After 4 months
+0%
Increase in Flow Purchase Rate
0.06%
0.12%

Here’s How We
Approached The Project

Pumpkin Spice Collection email design for Pumpkin Day.

Here’s How We
Approached The Project

We moved past the basics to create a robust flow ecosystem. Each automation was built with intent, targeting different stages of the customer journey with tailored messaging and fresh design.

What is Lorem Ipsum

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. 

Why do we use it

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. 

Lorem Ipsum Dolor

Explore email designs that showcase style and turn clicks into conversions.

What Our Clients are Saying

What Our Clients Say

Design-driven brands need design-driven results. See what these home decor and furniture industry leaders have to say about working with Flowium!

Rachel Brown
Rachel Brown

Andriy and his team are awesome. They created an email campaign for me and my online sales increased by 40% in a matter of a few months. Crazy.

He is professional, organized, and sent me thorough demo videos walking me through the process so I could have my assistant do updates. Would highly recommend him.

Dale Slear
Dale Slear
Position or date
Flowium helped my company create the foundation of our automated emails and list segmentation which continue to perform and bring in extra revenue today. Their team was a pleasure to work with and I'd recommend them to anyone who wants to expand their email program. Flowium helped my company create the foundation of our automated emails and list segmentation which continue to perform and bring in extra revenue today. Their team was a pleasure to work with and I'd recommend them to anyone who wants to expand their email program.
Allie Guertin
Allie Guertin
Position or date
Top notch Klaviyo Agency partner. The growth they bring to their clients is almost hard to believe - but after getting to know this team, it makes a whole lot of sense. They are true experts in the Email and SMS space. Couldn't recommend them enough!
Yonatan Cohen
Yonatan Cohen
Position or date
Andriy and his team know exactly what to do and how to help small businesses in many industries. He is exceptionally organized and knows how to get right to the heart of solving problems and providing scalable solutions.
Mark Robinson
Mark Robinson
Position or date
Flowium are one of the best marketing agencies I've yet to come across. They are incredibly organized, results orientated and always come back to you super quick to answer any questions you have about their work. They're a great team and always have a super positive, motivating attitude. Very pleased with what they've done for my brand - thanks Kyrah, Amanda & Jeffrey. You guys are awesome!
Olivia Sepel
Olivia Sepel
2022-12-02
incredible team, highly skilled! Grateful to come across them!
Emily Lin
Emily Lin
2022-09-28
Flowium team is an awesome email marketing agency that our team has been working with. They are very organized and professional by using the Mirro board. Amanda is very easy and efficient to communicate and work with. Overall they have made our workflow a lot more seamless, it's a great experience. We would highly recommend it.
Clutch icon
Clutch 5.0
based on 20 reviews
Google icon
Google 4.7
based on 59 reviews

Home Decor & Furniture Brands We’ve Worked With

Here are some of the home decor and furniture brands we’ve had the pleasure of partnering with as they bring beautiful spaces to life.

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