How Five Supplemental Emails Boosted BFCM Revenue by 32%

Email Attributed Revenue $

+ 0 %

About the Client and the Problem They Faced

pH-D Feminine Health faced a typical post-Prime/Black Friday slowdown, yet recognized that well-timed additional messaging could capture late-stage BFCM demand.

Challenge

- Flat campaign cadence in prior years led to stagnant email revenue post-Cyber Weekend.
- List segmentation existed (the “BFCM-OPT-IN-LIST” of engaged subscribers) but had not been fully leveraged.

Here’s What the Flowium Team Implemented Before Black Friday:

Early-access offer

Main sale announcement

Mid-sale reminder

Last-chance alert

Loyalty-member exclusive

Segmented sends to the dedicated BFCM-OPT-IN-LIST (grew by +456 contacts)

Maintained deliverability practices to keep inbox placement high

Email Marketing Results

(Timeline: July → August 2024)

– Campaign revenue up 32% month-over-month and +120% year-over-year – Revenue grew sharply within one month of implementing Flowium’s BFCM strategy, reaching more than 2X last year’s results.
– Total Klaviyo-attributed revenue up 25% month-over-month – Overall account revenue increased steadily following the July → August optimization period.
– Overall campaign revenue more than doubled (+104%) within one month of launch – marking the peak impact of Flowium’s updated BFCM email strategy.
– Incremental lift +$1.8K month-over-month (≈ $358 per added email sent) – direct monthly revenue gain achieved during the same period.

ROI Analysis 

Each additional BFCM message generated a strong return, capturing late-cycle demand without eroding deliverability.

Conclusion 

The five supplemental BFCM emails unlocked a 32% lift in email campaign revenue and fueled a 25% overall Klaviyo revenue boost.

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What Our Clients are Saying

What Our Clients Say

Design-driven brands need design-driven results. See what these home decor and furniture industry leaders have to say about working with Flowium!

Andriy and his team are awesome. They created an email campaign for me and my online sales increased by 40% in a matter of a few months. Crazy.

He is professional, organized, and sent me thorough demo videos walking me through the process so I could have my assistant do updates. Would highly recommend him.

Flowium helped my company create the foundation of our automated emails and list segmentation which continue to perform and bring in extra revenue today. Their team was a pleasure to work with and I'd recommend them to anyone who wants to expand their email program. Flowium helped my company create the foundation of our automated emails and list segmentation which continue to perform and bring in extra revenue today. Their team was a pleasure to work with and I'd recommend them to anyone who wants to expand their email program.

Top notch Klaviyo Agency partner. The growth they bring to their clients is almost hard to believe - but after getting to know this team, it makes a whole lot of sense. They are true experts in the Email and SMS space. Couldn't recommend them enough!

Andriy and his team know exactly what to do and how to help small businesses in many industries. He is exceptionally organized and knows how to get right to the heart of solving problems and providing scalable solutions.

Flowium are one of the best marketing agencies I've yet to come across. They are incredibly organized, results orientated and always come back to you super quick to answer any questions you have about their work. They're a great team and always have a super positive, motivating attitude. Very pleased with what they've done for my brand - thanks Kyrah, Amanda & Jeffrey. You guys are awesome!

incredible team, highly skilled! Grateful to come across them!

Flowium team is an awesome email marketing agency that our team has been working with. They are very organized and professional by using the Mirro board. Amanda is very easy and efficient to communicate and work with. Overall they have made our workflow a lot more seamless, it's a great experience. We would highly recommend it.