In this lesson, Andriy shares his knowledge about Klaviyo tracking codes, often called the Klaviyo pixel. These codes are the backbone of understanding your website visitors’ behavior—think about what pages they visit and which products they check out. This insight allows you to set up smart automations like browse abandonment and checkout flows.

If you’re using platforms like Shopify or WooCommerce, these codes are automatically integrated with Klaviyo. But Andriy also shows how to set them up manually. You’ll only need to install these codes once, and they will keep working for the lifetime of your account.