Why bother with list cleaning?
The money is in the list as the saying goes. But the truth is, the money is in a well segmented and thoroughly scrubbed list.
Regular list cleaning is a crucial practice in any email marketing program to avoid mass unsubscribes, spam fines, and stop paying for the subscribers that will never turn into customers.
In this week’s episode, we cover the key principles of list cleaning and give you step-by-step instructions on how to do it.
You’ll learn
- How to identify unengaged contacts and what to do with them
- What spam traps are and how to avoid them
- The difference between Suppressed and Deleted contacts
- Why you need a preference page
Resources
Meet your hosts
Vira Sadlak
Podcast host, marketer, traveller and a life lover from Vancouver, Canada
When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.
Alternatively, try her email at vi**@*****um.com, and she’ll probably shoot you back a list of her favorite cat videos.
Alissa Horta
Alissa is an email marketer that is passionate about relevance!
Her main goal with all clients is to create a strategy and campaigns that are unique to the customer-base. Her favorite part of her role as an account manager with Flowium is to meet with her clients as she loves people. She lives with her husband and growing family in Boca Raton, FL.
