3 min read

Top 50 Email Marketing Mistakes You Can’t Afford to Keep Making

Written by Vira Sadlak
3 min read
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Join our hosts, Andriy Boychuk and Vira Sadlak, as they dissect the 50 critical mistakes that could be holding back your strategy and costing you significant revenue.

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You’ll Learn

  • The top factor hurting your deliverability and hindering your reach
  • The must-have flows you can’t afford to overlook
  • The silent threat affecting your campaign tracking numbers
  • The one seemingly insignificant detail that could be stalling your list growth
  • The top spam-trigger words you should never use in your emails
  • How to segment your Abandoned Cart Flow
  • The difference between Abandoned Cart and Checkout Abandonment
  • One simple technique to help boost your deliverability
  • How many fonts you should use in your emails
  • Things to consider for your emails when you undergo a rebrand
  • How many segments are too many
  • How to format your text for better conversion

Resources Mentioned in This Episode


Meet your hosts

Vira Sadlak​

Vira Sadlak​

Podcast host, marketer, traveller and a life lover from Vancouver, Canada

When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.

Alternatively, try her email at vira@flowium.com, and she’ll probably shoot you back a list of her favorite cat videos.

Andriy Boychuk

Andriy is an Email Marketing Consultant and CEO of Flowium

According to LinkedIn, Andriy is a Top Email Marketing Voice. He authored the Klaviyo Master course to help business owners grow their email subscribers list and figure out the technicalities behind this software.

He’s an avid reader devoted to his two beautiful daughters and loving wife.

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