The spam folder is a black hole for email marketers. Once you’re in, it can feel impossible to get out. A lousy sender reputation can lead to fewer opens, and even engaged customers won’t see your great offers and content—scary stuff.
If you’re stuck in the spam folder, don’t worry. The Email Einsteins are here to help! Vira and Alissa are back with five proven tips to get your emails out of the spam folder and keep them out. For good.
We’ll take you through the entire customer life-cycle, from new opt-ins to the oldest unengaged subscribers. We’ve got simple, actionable tips for every stage to keep your list healthy, happy, and profitable.
Let’s get started!
- The best ways to manage your list and the power of segmentation
- How to optimize your opt-in process.
- The counter-intuitive power of the unsubscribe button.
- Why a small list can be more powerful than a huge one.
- Where the name ‘spam’ actually came from.
Links mentioned in this episode
Meet your hosts
Podcast host, marketer, traveller and a life lover from Vancouver, Canada
When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.
Alternatively, try her email at firstname.lastname@example.org, and she’ll probably shoot you back a list of her favorite cat videos.
Alissa is an email marketer that is passionate about relevance!
Her main goal with all clients is to create a strategy and campaigns that are unique to the customer-base. Her favorite part of her role as an account manager with Flowium is to meet with her clients as she loves people. She lives with her husband and growing family in Boca Raton, FL.