3 min read

#118. SMS Tips and Best Practices for Black Friday Cyber Monday

Written by Vira Sadlak
3 min read
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In this episode of Email Einstein, our host Vira Sadlak meets with Dan Goldstein to discuss everything you need to know about using SMS marketing for the upcoming BFCM season. They discuss the benefits of SMS marketing, SMS versus MMS, and specific strategies and tools you can implement today. Could your brand benefit from SMS? Tune in to find out. 

About today’s guest 

Today, Vira is joined by Dan Goldstein, the SMS Partner Manager at Klaviyo. He is passionate about building lasting relationships between agencies, brands and customers through SMS marketing.

You’ll learn

  • How to nail your SMS marketing this BFCM
  • When to use SMS and why
  • How to maximize your SMS marketing
  • Black Friday strategies for SMS

Some of the questions we ask:

  • Why should eCommerce brands use SMS, especially around BFCM?
  • How to balance email and SMS marketing efforts?
  • What are the easiest ways to collect SMS subscribers in preparation for BFCM?
  • How to tailor a personalized experience for your SMS subscribers?
  • What are some of the pre-Black Friday strategies to consider?
  • What are the “dont’s” of holiday SMS marketing?

Links mentioned in this episode


Meet your host

Vira Sadlak​

Vira Sadlak​

Podcast host, marketer, traveller and a life lover from Vancouver, Canada

When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.

Alternatively, try her email at vira@flowium.com, and she’ll probably shoot you back a list of her favorite cat videos.

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