3 min read

#116. Email Marketing Tips to Make 2022 Your Best BFCM Yet

Written by Vira Sadlak
3 min read

Want to maximize your Black Friday and Cyber Monday (BFCM) as much as possible? In this episode of Email Einstein, Vira Sadlak and Allie Guertin address everything you need to know about email and SMS marketing for this upcoming BCFM.

About today’s guest 

Allie Guertin is a Principal Partner Success Manager at Klaviyo. She empowers creators to own their destiny. We help brands drive more sales with super-targeted, highly relevant Email, SMS, Facebook and Instagram marketing.

You’ll learn

  • How to use email marketing and SMS to maximize your 2022 BFCM
  • How to determine promotional offers for this upcoming BFCM
  • Segmentation and frequency for BFCM
  • Recommendations for VIP segments
  • Dos and Don’ts of BFCM

Some of the questions we ask:

  • When should your business start BFCM marketing?
  • How often should your business be putting out BFCM content?
  • How do you determine your BFCM offers? 
  • How many segments should you have for BCFM promotions?

Links mentioned in this episode


Meet your host

Vira Sadlak​

Vira Sadlak​

Podcast host, marketer, traveller and a life lover from Vancouver, Canada

When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.

Alternatively, try her email at vira@flowium.com, and she’ll probably shoot you back a list of her favorite cat videos.

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