3 min read

Convert Instagram Followers into SMS Subscribers: Interview with HiTide

Written by Vira Sadlak
3 min read

In this episode, we chat with Jesse Clemmens, co-founder of HiTide, a platform revolutionizing SMS list growth for Shopify brands. Delve into cutting-edge strategies for data collection, effective retention techniques for sustainable growth, and more!

Have topics you’d like us to cover in the future? Let us know here: https://flowium.com/whatsapp

About Today’s Guest 

Jesse is the New York-based co-founder of HiTide, an SMS List growth platform for Shopify brands. Before HiTide, Jesse scaled teams at two industry-transforming martech startups with $800M cumulative exits. Other career highlights include time at Google as part of the early ad exchange team, and Meta where he helped build out Meta’s multi $B ad network API business.

You’ll Learn

  • All about the HiTide process
  • How HiTide collects zero-party data
  • HiTide vs. ManyChat: similarities and key differences 
  • Tagging as a way to trigger an automation: how it works
  • Examples of automations triggered by tagging
  • The top reasons consumers unsubscribe from SMS
  • Email vs. SMS: the key differences in retention
  • Subscriber LTV: people who join organically vs. through giveaway posts

Interview Questions

  • What is HiTide? How does HiTide connect to Instagram?
  • How can you convert Instagram followers into SMS subscribers using automated DMs?
  • How does HiTide ensure the SMS opt-in process is compliant with TCPA regulations?
  • How do you ensure your giveaway campaigns attract high-intent audience?
  • How can you sustain SMS list growth and maximize the potential of acquired contacts?
  • SMS subscriber acquisition cost: social media vs. traditional methods?

Resources Mentioned in This Episode


Meet your hosts

Vira Sadlak​

Vira Sadlak​

Podcast host, marketer, traveller and a life lover from Vancouver, Canada

When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.

Alternatively, try her email at vira@flowium.com, and she’ll probably shoot you back a list of her favorite cat videos.

Andriy Boychuk

Andriy is an Email Marketing Consultant and CEO of Flowium

According to LinkedIn, Andriy is a Top Email Marketing Voice. He authored the Klaviyo Master course to help business owners grow their email subscribers list and figure out the technicalities behind this software.

He’s an avid reader devoted to his two beautiful daughters and loving wife.

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